Styled To Rock is a Project Runway-esque show produced by Rihanna, where a group of contestants create original looks. The U.K. series featured a chance for the winner to outfit Rihanna in concert, but no clear prize has been attached to the U.S. show yet.

The reality competition also offers its contestant mentors. Pharrell has signed on for the U.S. version, along with Victoria's Secret model/designer Erin Wasson.