In an interview with Billboard, bandmates Joe Hahn and Mike Shinoda explained that the idea for the video came last year after Hahn attended the annual video game convention, E3.

"I saw this cool demo for Project Spark, and it just blew my mind," Hahn said. "For me, the next step was to see if we could showcase our next song as a game instead of a video."

For Shinoda, it's a lifelong dream come to fruition. "Since I was a kid, I wanted to make games," he said. In an interview with Radio.com, Linkin Park talked about the dark and gritty new song, which is a little different than what they've been doing as of late.