Justin Bieber's 'Purpose' Guerrilla Marketing Campaign Graffiti Backlash

(Radio.com) As part of a guerrilla marketing campaign for Purpose, Justin Bieber's team allegedly took to the streets--or, at least, the sidewalks. From New York City to the West Coast, fans and non-Beliebers alike noticed white etchings that read "Justin Bieber / Purpose / #Nov13."

At first, some locals suspected the white letters were done in temporary chalk. However, rainfall in San Francisco failed to rinse away the promotional street art.

"Using our sidewalks for advertising is unacceptable," SF Public Works employee Rachel Gordon Read told Hoodline. "We've inquired with both Public Works and the City Attorney's office as to when the tags will be cleaned up, and whether Bieber and his labels, Def Jam Recordings and School Boy Records, will be held accountable; we've yet to receive a response from them or from Bieber's label and management." Read more here.

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Copyright Radio.com/CBS Local - Excerpted here with permission.

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