Mallcore is Dead

06/07/07
. (punkbands) This story isn't about your favorite band or a band you want to whine and bitch about, it's about a store that most likely sells their merchandise. The thing is... no one shops there. There's a story on CNN.com talking about how Hot Topic is trying to change its image to attract the consumers who have moved on (to Hollister most likely).

"We still describe our stores as edgy but they're not as foreboding as they once were," James McGinty told CNN. "Our new stores don't scare you away."

...For those who care, Hot Topic's sister store Torrid (a fat girl's Hot Topic) is doing better. Go figure.[see full story for more] - Click here for the Full Story

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