Boycott Doc Martins

05/21/07
. (punkbands) Saatchi & Saatchi/London has a new print/poster campaign in the U.K. that cleverly employs four dead rock stars - Kurt Cobain, Sid Vicious, Joey Ramone and Joe Strummer, - as Doc Martens endorsers. "We wanted to communicate that Dr. Martens boots are 'made to last,' " explains writer Andrew Petch, "and we discovered that these idolized musicians wore them.[see full story for more] - Click here for the Full Story

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