The tradition was dubbed Newman’s Day and the tradition reportedly comes from a quote attributed to Newman, "Twenty-four beers in a case, 24 hours in a day. Coincidence? I think not." Newman’s attorney says that his client never uttered those words. 

"Mr. Newman is disturbed by the use of his name in conjunction with this alcohol-related event, and he would like to bring an end to this tradition," reads a letter sent to the University by his attorney Leo Nevas. 

Newman is reportedly upset about the tradition, especially since his son, Scott Newman, died of a drug overdose in 1978. For the past 25 years, Newman has done what he could to help battle drug abuse and even started a center to fight substance abuse in his son Scott’s name. 

The university says that is does not sanction the tradition and does what it can to discourage it, especially since Newman’s Day coincides with the weekend that prospective students visit the campus. 

Update: We received the following information via email - The quote "24 beers in a case, 24 hours in a day, etc. ", originally came from the Willy n Ethel  comic strip.  The gag is from the late 80s.  Willy 'n Ethel is done by Joe Martin, who also does Mr. Boffo. 
 
 

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