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Gorillaz Cells


03/31/06
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(Girlie Action ) Motorola, Inc. and GORILLAZ, the critically acclaimed animated band created by Blur frontman Damon Albarn and illustrator Jamie Hewlett, today announce a strategic alliance surrounding the group's DEMON DAYS LIVE concerts in New York City.

The sold out concert series will take over Harlem's famed Apollo Theater April 2 through 6 with nightly appearances by DEMON DAYS album collaborators including Ike Turner and De La Soul. The live production of Demon Days will transcend the traditional concert experience through sight and sound innovation. Motorola's involvement at the DEMON DAYS LIVE concerts will enable the crowd to download exclusive Gorillaz Wallpapers, an exclusive piece of animation, a demo of a yet to be released GORILLAZ mobile game as well as other electronic wizardry. Key to Motorola's ongoing music strategy, this relationship will also give GORILLAZ fans new exclusive content via their mobile.

"Motorola and GORILLAZ share a drive for challenging the limits of music, design and technology and understand the new extraordinary power of mobile technology to change the way music is created, delivered and discovered. Motorola and GORILLAZ is a perfect match not just because the band is renowned for their incredible music, but also due to their desire to work with groundbreaking and progressive technology" said Jason LaBeach, senior director global category marketing.

"The fact that Motorola has decided to team up with us in hosting the New York Gorillaz concerts shows fantastic taste and a great deal of style on their part. They're a forward-looking company and with the combination of their technology and our sense of adventure, I think the future's ours. Gotta go, my phone's ringing..." Murdoc Nicalls, Gorillaz bass-player.

Motorola will spend 2006 and beyond expanding its already strong dedication to music. By fueling music discovery through various channels and working with an expanded alliance network, including innovative and exciting new artists, Motorola aims to transform the way music fans experience music now and in the future.

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