Slash and B Real of Cypress Hill Team Up
Other acts slated to appear are: Everclear, Soul Asylum, Camper Van Beethoven, L.A. Guns featuring Jani Lane of Warrant, Hot Hot Heat, Juliette & The Licks, Dilated Peoples, Godhead, Hellogoodbye, The 88, Louis XIV and more acts to be announced
Here is the PR: The first annual Sunset Strip Music Festival—a three-day event set for Thursday, June 26, Friday, June 27 and Saturday, June 28 in the City of West Hollywood—has announced its initial lineup of talent, including performances from such diverse artists as B Real of Cypress Hill featuring Slash, Hot Hot Heat, Everclear, Soul Asylum and Dilated Peoples. Tickets are available now through www.ssmf.com.
The Roxy Theatre, Whisky A-Go-Go, House of Blues, Viper Room, Key Club and the Cat Club are all uniting for the festival, intended to promote, preserve and perpetuate the Sunset Strip Music Experience and The Strip's rich music history, contemporary edge and sizzling atmosphere.
A collaboration with the Sunset Strip Business Association, Sunset Strip music venue owners/operators and the City of West Hollywood, the Sunset Strip Music Festival is expected to draw 9,000 consumers, fans, VIPs and music industry leaders. Legendary music from the past, present and future will shake up the notorious 1.3 mile stretch during the festival.
Launching Thursday, June 26 at the House of Blues with a celebrity kick-off event emceed by Sugar Ray frontman/Extra host Mark McGrath, the festival will first pay tribute to Lou Adler, Mario Maglieri and Elmer Valentine, all music industry icons who connect the Sunset Strip to its past, present and future. It will culminate with musical performances by Everclear, Soul Asylum and Camper Van Beethoven.
Performances by exciting artists will take place in the famed Sunset Strip establishments Friday and Saturday evenings (June 27 and 28) from 8:00 PM – 2:00 AM. CNN's Larry King will moderate an "Icon Roundtable" discussion with Adler, Maglieri and Valentine earlier Saturday evening with industry experts in attendance.