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Coked Up Super Group


07/14/2009
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(PR) The Coca-Cola Company and Warner Music Group's Atlantic Records have come together to record and release a new song featuring some of the hottest acts from the worlds of rock, pop and hip hop.

Launching today, the track will accompany the third in the Coca-Cola "Happiness Factory" series of commercials, and uses the 5-note melody made famous by the ads. Titled "Open Happiness", the single features the combined talents of Cee-Lo Green, Fall Out Boy's Patrick Stump, Brendon Urie from Panic at the Disco, Travis McCoy from Gym Class Heroes and acclaimed, Grammy nominated songstress Janelle Monae. The song reflects the spirit of positivity, optimism and fun expressed in "Open Happiness," the new global integrated marketing campaign for brand Coca-Cola.

Two superstar producers; Butch Walker (who co-wrote the track with Cee-Lo Green) and Polow Da Don produced the musical collaboration. These award-winning producers have set out to mix their worlds of rock and hip-hop and create a really cutting edge sound that brings the Open Happiness campaign to life. Directed by Alan Ferguson, the video will premiere this Thursday Morning (JULY 16) on MTV. - Get a taste here



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