antiMusic Logo
Jealous Haters Since 1998!
Home | News | Reviews | Day In Rock | RockNewsWire | Singled Out | Feeds
spacer

Triple Play Q&A: Why Your Band Is A Virus

12/05/2012
.
Last week we told you about James Moore releasing a new edition of his book "Your Band Is A Virus - Expanded Edition". Today we debut our new Triple Play Q&A series by asking James three direct questions to go a little deeper into what the book is all about:

antiMusic: What inspired you to write the book (and give away your secrets)?

James: Well, the main inspiration factor for me as a music lover has always been music with depth, whether that be Neil Young, Public Enemy, Rage Against the Machine, or Radiohead. I've taken that motto into my company, Independent Music Promotions, but I can only taken on so many artists. Getting into the educational side and writing books was a must, because if the information is made available, then the serious artists can choose to work with it and generate results. Lending a helping hand, or even providing a few pointers, to an up-and-coming artist who means what they say is inspiring to me. The book is mainly aimed at the artists with real passion and creativity/drive, and not ones who are looking to be a cookie cutter group or perhaps mold themselves into a commercial machine (those who want to be the next Nickelback, for example).

Yes, I decided in the end to share almost everything, as the underlying goal of the book was to provide the most comprehensive music marketing guide available period. That meant "selling the farm", so to speak. It's not really risky to reveal the tactics and have the market saturated, because only a small percent of artists will be dedicating the necessary hours to make it happen.

antiMusic: What's the biggest misconception you think bands have about music promotion?

James: There are so many of them, and they pile up, creating a psychological and perceptual mess. That becomes the way the artist views the world.

Some of the biggest misconceptions, I'd say are:
a) The idea of a fair playing field and the value of "following the rules". Most artists look up lists of the top music blogs, submit their music, and imagine an assembly line of reviewers waiting to check out their music, but that's just not the case. Most won't even check the email. The Doors got their break by requesting their own music on Los Angeles radio. Most would frown upon a band doing that, but if you believe in your music, you absolutely cannot follow the rules all the time. CMJ have their own set of rules. Pitchfork have theirs. Every indie institution have their own rules, but if artists only follow the rules, they could find themselves in a permanent line-up. Artists need to take control and think like entrepreneurs.

b) What it takes. Most bands work for a year on a new record and then post their Bandcamp link on their Facebook page asking for sales. That's about as good as throwing your disc in the garbage, and it's a terrible way to send mixed messages to the public. Legendary producer Stuart Epps told me that it took a team of over 50 people working around the clock to help Elton John on his way to fame. That was a major eye-opener for me, and I realized the sheer blindness of many artists as far as what it takes to be recognized.

c) A lack of understanding of promotion. Many bands don't understand why they need to promote their album, or the value of marketing. Unfortunately, those who share this perspective are destined to be hobbyists masquerading as professional artists. Even brilliant people like Bill Hicks needed promotion for the public to be introduced to his work. Promotion is neutral. It's up to the due diligence of the artist and the promoter to make sure the content is meaningful and strong. No promotion means you stay on Facebook.

d) If you make good music, people will find you. I think this myth has been debunked many times. I could provide a list of absolutely stunning artists who went nowhere merely because they believed their album would attract the right people.

e) Talking highly of yourself does not look good. Don't compare yourself to Radiohead or Metallica in your bio, for example. Let outside publications do that for you and then quote them. It's ok for other's to talk about you.

antiMusic: Has the web helped or hurt bands in their promotion efforts?

James: The web has absolutely helped the bands who use it's tools intelligently. It's frustrated the artists who haven't. Part of promoting intelligently includes talking to people through email the same way you would talk to them in the outside world.

If the music press was limited only to the physical it would be quite limited. Now, for example, a band within the rock genre can run a Google search of, say, "Queens of the Stone Age" with their newest album title in quotes, and you'll find more quality rock sites than any music blog directory will ever show you. Bands who take the time to personalize their pitches and respect the time of the editor's and reviewers will generally get good results, provided the product is strong. Between the free music model, digital distribution, online music video promotion options, and the countless press possibilities, the web is a goldmine.

Visit the official page for the book here and read our original report about the new edition and learn where you can pick up a copy here.

James Moore T-shirts and Posters

Share this article


...end


advertisement
advertisement

.
News Reports
.

Day in Rock:
Aerosmith Farewell Tour Reports Addressed By Joe Perry- Slipknot's Corey Taylor Freaked Out Marilyn Manson- Motley Crue Camp 'A Little Bit Pissy' Over Corabi-Mars Collaboration?- more

Beyond Rock: Calvin Harris In Car Accident After Paparazzi Encounter- Lil Wayne Attacks Birdman's ESPN Appearance- Blake Shelton Releases 'She's Got a Way With Words' Video- more

Guns N' Roses Change Things Up In D.C.- Yellowcard Breaking Up After Tour- From Slipknot to Country Music For Joey Jordison?- Red Hot Chili Peppers- Black Sabbath- more

 Subscribe To Day in Rock


advertisement

.
Rock News Stories
Aerosmith Farewell Tour Reports Addressed By Joe Perry

Slipknot's Corey Taylor Freaked Out Marilyn Manson

Motley Crue Camp 'A Little Bit Pissy' Over Corabi-Mars Collaboration?

Elvis Presley's First Guitarist Scotty Moore Dead At 84

Mastodon's New Release 'Shaping Up To Be A Double Album'

Glenn Hughes Dispels Black Country Communion Rumor

Twenty One Pilots Go Behind-The-Scenes Of 'Heathens'

Guns N' Roses Favored As Glastonbury Headliners

Melvins Release 'Hideous Woman' Video

Prince Changed Steven Wilson's Aversion To Streaming

Earache Records Say Decapitated Dispute Already Settled By Court

Sabaton Release Trailer For Forthcoming 'The Last Stand' Album

Aisles Streaming New Song 'Upside Down'

Hellions Announce Album, Release 'Quality Of Life' Video

Van Der Graaf Generator Talk 'Vital' New Album 'Do Not Disturb'

Coachella Was 'Awkward' For Volbeat Says Michael Poulsen

VOLA Release 'Starburn' Video

Dead Letter Circus Announce UK Tour

Guns N' Roses Change Things Up In D.C.

Yellowcard Breaking Up After Tour

From Slipknot To Country Music For Joey Jordison?

Red Hot Chili Peppers Almost Top Album Chart With 'The Getaway'

Ozzy Would Like To Extend Black Sabbath Farewell Tour

Dokken Rules Out Extending Reunion

The Ghost Inside's Jonathan Vigil Leg Cast Finally Removed

Deen Castronovo Was Backed By Journey Following Firing

Of Mice & Men Release 'Pain' Video, Reveal Album Details

Periphery Streaming New Song 'Flatline'

Other Music News Stories
Calvin Harris In Car Accident After Paparazzi Encounter

Lil Wayne Attacks Birdman's ESPN Appearance

Blake Shelton Releases 'She's Got a Way With Words' Video

Backstreet Boys Reveal Collaboration With Florida Georgia Line

Darius Rucker Released New Song 'If I Told You'

The Strokes Release 'Threat Of Joy' Video

Metallica's Lars Ulrich On Band's Desire To Do Things Differently

Faith No More's Billy Gould Reflects On Debut Album 'We Care A Lot'

Tarja Turunen Enjoying Post Nightwish Freedom

Whitesnake's David Coverdale Respects His Bandmates Says Joel Hoekstra

Avatar Frontman Mindful Of Impact On Fans' Lives

Soundgarden In The Middle Of Writing Songs Says Cornell

Anthrax's Joey Belladonna A Loner In The Studio

Seal Does Surprise Duet With Street Performer

Fifth Harmony Members Create New Music With Kids

Coldplay Pay Tribute To Fallen British Band Viola Beach

New Nas Track Featured In 'The Get Down' Trailer

NSYNC's Joey Fatone Launching Hot Dog Cart

Suge Knight Suing Chris Brown Over VMA Party Shooting

50 Cent Arrested For On Stage Profanity

Alleged Jason Aldean Facebook Imposter Arrested

Tom DeLonge Offers 'Bro-Date' To Blink-182's Travis Barker

Roger Waters Signs The Wall Box Sets Under Different Names

Lock Of David Bowie's Hair Sells For $18,750

Rihanna Streams 'Sledgehammer' From 'Star Trek Beyond' Soundtrack

Gucci Mane Announces New Album 'Everybody Looking'

Coldplay Play Bee Gees Classic With Barry Gibb

Blake Shelton Providing Opening Song For NASCAR

Reviews
All Recent Reviews and Interviews

Road Trip: Swaziland's Bushfire Music Festival Part 2

Road Trip: Swaziland's Bushfire Music Festival Part 1

The Blues: Walter Trout - Alive in Amsterdam

Quick Flicks: Johnny Winter With Dr. John - Live in Sweden 1987

Get To Know... Madysin Hatter

RockPile: Bun E. Carlos- Crown Jwlz- The Last Ditches

Jack Hues and the Quartet - Collaborations Vol. 3: A Thesis on the Ballad

Beninghove's Hangmen - Pineapples and Ashtrays

Motorhead - Clean Your Clock

Turning Virtue - A Temporary Human Experience

TBT: Bob Seger & The Silver Bullet Band Live 2006

Post Death Soundtrack - The Unlearning Curve

Rock Reads: Aliens Among Us: Exploring Past and Present

RockPile: Prog Edition (Asia, Security Project, The Raptor Trail)

Abominable Putridity - The Anomalies of Artificial Origin

Jean Michel Jarre - Electronica 2: The Heart of Noise

Rock Reads: Trouble Boys: The True Story of the Replacements

MorleyView Marty Balin (Jefferson Airplane)

Red Tide Rising - Voices

Denner Shermann - Satan's Tomb

The Blues: Blind Lemon Peel Blues All-Stars - Don't Tear My Clothes

Steve Porcaro - Someday/Somehow

Kiefer Sutherland Live

The Allman Brothers Band - Live From A&R Studios, New York, August 26, 1971

Howardian - A Smurf at Land's End

Anvil is Anvil

Album of the Week: Generation X

Root 66: Darryl Purpose - Still the Birds

Quick Flicks: The Dollyrots - Family Vacation: Live in Los Angeles

5 Star Friday: Searching for Sugar Man

Rock Reads: Show Posters: The Art and Practice of Making Gig Posters

Vehemence - Forward Without Motion

Contact Us - Privacy - antiMusic Email - Why we are antiMusic

Copyright© 1998 - 2016 Iconoclast Entertainment Group All rights reserved.

Please click here for legal restrictions and terms of use applicable to this site. Use of this site signifies your agreement to the terms of use.