antiMusic Logo
Jealous Haters Since 1998!
Home | News | Reviews | Day In Rock | RockNewsWire | Singled Out | Feeds
spacer

Triple Play Q&A: Why Your Band Is A Virus

12/05/2012
.
Last week we told you about James Moore releasing a new edition of his book "Your Band Is A Virus - Expanded Edition". Today we debut our new Triple Play Q&A series by asking James three direct questions to go a little deeper into what the book is all about:

antiMusic: What inspired you to write the book (and give away your secrets)?

James: Well, the main inspiration factor for me as a music lover has always been music with depth, whether that be Neil Young, Public Enemy, Rage Against the Machine, or Radiohead. I've taken that motto into my company, Independent Music Promotions, but I can only taken on so many artists. Getting into the educational side and writing books was a must, because if the information is made available, then the serious artists can choose to work with it and generate results. Lending a helping hand, or even providing a few pointers, to an up-and-coming artist who means what they say is inspiring to me. The book is mainly aimed at the artists with real passion and creativity/drive, and not ones who are looking to be a cookie cutter group or perhaps mold themselves into a commercial machine (those who want to be the next Nickelback, for example).

Yes, I decided in the end to share almost everything, as the underlying goal of the book was to provide the most comprehensive music marketing guide available period. That meant "selling the farm", so to speak. It's not really risky to reveal the tactics and have the market saturated, because only a small percent of artists will be dedicating the necessary hours to make it happen.

antiMusic: What's the biggest misconception you think bands have about music promotion?

James: There are so many of them, and they pile up, creating a psychological and perceptual mess. That becomes the way the artist views the world.

Some of the biggest misconceptions, I'd say are:
a) The idea of a fair playing field and the value of "following the rules". Most artists look up lists of the top music blogs, submit their music, and imagine an assembly line of reviewers waiting to check out their music, but that's just not the case. Most won't even check the email. The Doors got their break by requesting their own music on Los Angeles radio. Most would frown upon a band doing that, but if you believe in your music, you absolutely cannot follow the rules all the time. CMJ have their own set of rules. Pitchfork have theirs. Every indie institution have their own rules, but if artists only follow the rules, they could find themselves in a permanent line-up. Artists need to take control and think like entrepreneurs.

b) What it takes. Most bands work for a year on a new record and then post their Bandcamp link on their Facebook page asking for sales. That's about as good as throwing your disc in the garbage, and it's a terrible way to send mixed messages to the public. Legendary producer Stuart Epps told me that it took a team of over 50 people working around the clock to help Elton John on his way to fame. That was a major eye-opener for me, and I realized the sheer blindness of many artists as far as what it takes to be recognized.

c) A lack of understanding of promotion. Many bands don't understand why they need to promote their album, or the value of marketing. Unfortunately, those who share this perspective are destined to be hobbyists masquerading as professional artists. Even brilliant people like Bill Hicks needed promotion for the public to be introduced to his work. Promotion is neutral. It's up to the due diligence of the artist and the promoter to make sure the content is meaningful and strong. No promotion means you stay on Facebook.

d) If you make good music, people will find you. I think this myth has been debunked many times. I could provide a list of absolutely stunning artists who went nowhere merely because they believed their album would attract the right people.

e) Talking highly of yourself does not look good. Don't compare yourself to Radiohead or Metallica in your bio, for example. Let outside publications do that for you and then quote them. It's ok for other's to talk about you.

antiMusic: Has the web helped or hurt bands in their promotion efforts?

James: The web has absolutely helped the bands who use it's tools intelligently. It's frustrated the artists who haven't. Part of promoting intelligently includes talking to people through email the same way you would talk to them in the outside world.

If the music press was limited only to the physical it would be quite limited. Now, for example, a band within the rock genre can run a Google search of, say, "Queens of the Stone Age" with their newest album title in quotes, and you'll find more quality rock sites than any music blog directory will ever show you. Bands who take the time to personalize their pitches and respect the time of the editor's and reviewers will generally get good results, provided the product is strong. Between the free music model, digital distribution, online music video promotion options, and the countless press possibilities, the web is a goldmine.

Visit the official page for the book here and read our original report about the new edition and learn where you can pick up a copy here.

James Moore T-shirts and Posters

Share this article


...end


advertisement
advertisement

.
News Reports
.

Day in Rock:
Megadeth's Nick Menza Cause Of Death Confirmed- Van Halen's Future Pondered By David Lee Roth- Led Zeppelin Trial Forces Robert Plant To Cancel Benefit Show- more

Day In Pop: 1 Killed, 3 Wounded In Shooting At T.I. Concert- Brad Paisley Reveals Demi Lovato Duet 'Without a Fight'- Justin Bieber Sparks Controversy With Argentinean Flag Tossing- more

Motley Crue Ended On Bad Terms?- Rock Is Dead Says Red Hot Chili Peppers' Flea- Crazy Train: Ozzy Osbourne To Get Tram Named In His Honor- Paul McCartney- more

 Subscribe To Day in Rock


advertisement

.
Rock News Stories
Megadeth's Nick Menza Cause Of Death Confirmed

Van Halen's Future Pondered By David Lee Roth

Led Zeppelin Trial Forces Robert Plant To Cancel Benefit Show

The Tragically Hip Announce Farewell Tour

Allman Brothers Band Albums Set For Audiophile Reissue

KISS' Paul Stanley Explains Why He Reunited With Ace Frehley

Manowar Announce Plans For Farewell Tour

Asking Alexandria Release 'Here I Am' Video

Gwar Working On First Album Without Dave Brockie

Periphery Streaming New Song 'The Price Is Wrong'

Pink Floyd To Be Honored By Royal Mail With Stamp Collection

The Dead Daisies Release Teaser Video For New Album

Aerosmith's Joe Perry Asked Johnny Depp For Guitar Lesson

Four Year Strong Release Who Cares? Video

Henry Rollins Helps Dinosaur Jr. Announce New Album

Toby Jepson Announces New Band Wayward Sons

Aisles Announce Double Concept Album 'Hawaii'

Alice In Chains's Jerry Cantrell Brought Deftones To Tears

Halestorm's Lzzy Hale Was Inspired by Moment Of Jealousy

The Virginmarys Release 'Motherless Land' Video

Lacuna Coil Interviewed By Sock Puppets In New Online Video

Blessthefall Release 'Oathbreaker' Video, Announce Summer Tour

Between The Buried And Me Figured It Out With 'Coma Ecliptic'

Hellions Streaming New Song 'Quality Of Life'

Motley Crue Ended On Bad Terms?

Rock Is Dead Says Red Hot Chili Peppers' Flea

Crazy Train: Ozzy Osbourne To Get Tram Named In His Honor

Paul McCartney Launches Virtual Reality Series

Other Music News Stories
1 Killed, 3 Wounded In Shooting At T.I. Concert

Brad Paisley Reveals Demi Lovato Duet 'Without a Fight'

Justin Bieber Sparks Controversy With Argentinean Flag Tossing

Florida Georgia Line Cover Backstreet Boys Song

One Direction's Niall Horan Working On New Songs

Jay Z's References 'Lemonade' and Prince On New Remix

Beck and Flume Release New Song 'Tiny Cities'

Lil Wayne and Birdman Call Off Settlement Talks?

Randy Travis Stars In New Film 'The Price'

Bruce Springsteen Offers His Coat To Underdressed Adele

OneRepublic Talk New Song 'Everywhere I Go'

Maren Morris Goes R&B With 'No Diggity' Cover

Dierks Bentley Discusses The Inspiration For 'Black'

Anne Hathaway And James Corden Face Off In Rap Battle

Singled Out: D. FRANCISCO's I Want Ya

Dierks Bentley Lines Up Media Appearances For Black Release

Kanye West Sued For $2.5 Million Over Plagiarism Claim

Drake's 'Views' Smashes Streaming Records

Little Big Town Announce Pharrell Produced Album 'Wanderlust'

A Great Big World's 'Won't Stop Running' Inspired By MS Battle

Ariana Grande Releases 'Into You' Video

Pink Surprised By Her Fan-Girl Crush Johnny Depp

Chewbacca Mom Gets A Lesson From J.J. Abrams

Beyonce Pays Tribute To Prince in Minneapolis

Kanye and Kim Celebrate Their 2nd Wedding Anniversary

Singled Out: The Devyl Nellys Funk Is Free

Liam Gallagher Has Strong Response to Oasis Reunion Rumors

Lady Antebellum To Host ACM Honors

Reviews
All Recent Reviews and Interviews

Red Tide Rising - Voices

Denner Shermann - Satan's Tomb

The Blues: Blind Lemon Peel Blues All-Stars - Don't Tear My Clothes

Steve Porcaro - Someday/Somehow

Kiefer Sutherland Live

The Allman Brothers Band - Live From A&R Studios, New York, August 26, 1971

Howardian - A Smurf at Land's End

Anvil is Anvil

Album of the Week: Generation X

Root 66: Darryl Purpose - Still the Birds

Quick Flicks: The Dollyrots - Family Vacation: Live in Los Angeles

5 Star Friday: Searching for Sugar Man

Rock Reads: Show Posters: The Art and Practice of Making Gig Posters

Vehemence - Forward Without Motion

Ben Craven - Last Chance to Hear

The Rides - Pierced Arrow

Psychedelic Shack: Black Rainbows- Deadsmoke- Duel- Holy Grove

Roots of Creation - Livin Free

On The Record: Rock & Roll Hall of Fame Live - Volume 1

Classics: Prince's Purple Rain

The Blues: New Blues Revolution, Golden State - Lone Star Blues Revue, Peter Karp

Lita Ford - Time Capsule

The Blues: Jeff Healey - Heal My Soul

Rock Reads: Little Gray Bastards- The Incessant Alien Presence

Guns N' Roses Month: Chinese Democracy

Iron Maiden Live In Chicago

Grey Heaven Fall - Black Wisdom

The Blues: Keb' Mo' - Keb' Mo' Live: That Hot Pink Blues Album

Guns N' Roses Month: Use Your Illusion I and II

Passport: Lakou Mizik - Wa Di Yo

Keith Morris & the Crooked Numbers - The Dirty Gospel

Road Trip: Treefort Music Fest 2016

Contact Us - Privacy - antiMusic Email - Why we are antiMusic

Copyright© 1998 - 2016 Iconoclast Entertainment Group All rights reserved.

Please click here for legal restrictions and terms of use applicable to this site. Use of this site signifies your agreement to the terms of use.