Jealous Haters Since 1998!
Home | News | Reviews | Day In Rock | RockNewsWire | Singled Out | Tour Dates/Tix | Feeds

Triple Play Q&A: Why Your Band Is A Virus

12/05/2012
.
Last week we told you about James Moore releasing a new edition of his book "Your Band Is A Virus - Expanded Edition". Today we debut our new Triple Play Q&A series by asking James three direct questions to go a little deeper into what the book is all about:

antiMusic: What inspired you to write the book (and give away your secrets)?

James: Well, the main inspiration factor for me as a music lover has always been music with depth, whether that be Neil Young, Public Enemy, Rage Against the Machine, or Radiohead. I've taken that motto into my company, Independent Music Promotions, but I can only taken on so many artists. Getting into the educational side and writing books was a must, because if the information is made available, then the serious artists can choose to work with it and generate results. Lending a helping hand, or even providing a few pointers, to an up-and-coming artist who means what they say is inspiring to me. The book is mainly aimed at the artists with real passion and creativity/drive, and not ones who are looking to be a cookie cutter group or perhaps mold themselves into a commercial machine (those who want to be the next Nickelback, for example).

Yes, I decided in the end to share almost everything, as the underlying goal of the book was to provide the most comprehensive music marketing guide available period. That meant "selling the farm", so to speak. It's not really risky to reveal the tactics and have the market saturated, because only a small percent of artists will be dedicating the necessary hours to make it happen.

antiMusic: What's the biggest misconception you think bands have about music promotion?

James: There are so many of them, and they pile up, creating a psychological and perceptual mess. That becomes the way the artist views the world.

Some of the biggest misconceptions, I'd say are:
a) The idea of a fair playing field and the value of "following the rules". Most artists look up lists of the top music blogs, submit their music, and imagine an assembly line of reviewers waiting to check out their music, but that's just not the case. Most won't even check the email. The Doors got their break by requesting their own music on Los Angeles radio. Most would frown upon a band doing that, but if you believe in your music, you absolutely cannot follow the rules all the time. CMJ have their own set of rules. Pitchfork have theirs. Every indie institution have their own rules, but if artists only follow the rules, they could find themselves in a permanent line-up. Artists need to take control and think like entrepreneurs.

b) What it takes. Most bands work for a year on a new record and then post their Bandcamp link on their Facebook page asking for sales. That's about as good as throwing your disc in the garbage, and it's a terrible way to send mixed messages to the public. Legendary producer Stuart Epps told me that it took a team of over 50 people working around the clock to help Elton John on his way to fame. That was a major eye-opener for me, and I realized the sheer blindness of many artists as far as what it takes to be recognized.

c) A lack of understanding of promotion. Many bands don't understand why they need to promote their album, or the value of marketing. Unfortunately, those who share this perspective are destined to be hobbyists masquerading as professional artists. Even brilliant people like Bill Hicks needed promotion for the public to be introduced to his work. Promotion is neutral. It's up to the due diligence of the artist and the promoter to make sure the content is meaningful and strong. No promotion means you stay on Facebook.

d) If you make good music, people will find you. I think this myth has been debunked many times. I could provide a list of absolutely stunning artists who went nowhere merely because they believed their album would attract the right people.

e) Talking highly of yourself does not look good. Don't compare yourself to Radiohead or Metallica in your bio, for example. Let outside publications do that for you and then quote them. It's ok for other's to talk about you.

antiMusic: Has the web helped or hurt bands in their promotion efforts?

James: The web has absolutely helped the bands who use it's tools intelligently. It's frustrated the artists who haven't. Part of promoting intelligently includes talking to people through email the same way you would talk to them in the outside world.

If the music press was limited only to the physical it would be quite limited. Now, for example, a band within the rock genre can run a Google search of, say, "Queens of the Stone Age" with their newest album title in quotes, and you'll find more quality rock sites than any music blog directory will ever show you. Bands who take the time to personalize their pitches and respect the time of the editor's and reviewers will generally get good results, provided the product is strong. Between the free music model, digital distribution, online music video promotion options, and the countless press possibilities, the web is a goldmine.

Visit the official page for the book here and read our original report about the new edition and learn where you can pick up a copy here.

James Moore T-shirts and Posters


Share this article


antiMUSIC News featured on RockNews.info and Yahoo News

.


...end




.
News Reports
.
Day in Rock:
Robert Plant May End Career With New Album- Ray Davies Denies Kinks Reunion Report- Def Leppard To Rock NFL Game- Jack White Carries On Tour Despite Injury- more

Day in Pop LMFAO's Redfoo Injured In Bar Attack- Woman Killed By Bus At Burning Man- Katy Perry Helps To House Homeless Veterans- Jay Z and Kanye West Sued- Ferrari Vs. Deadmau5- more

B-Sides: Sammy Hagar Issues Challenge To Van Halen Brothers- Stevie Nicks Reveals New Song 'Lady'- Henry Rollins Shares More Thoughts On Suicide- Lenny Kravitz Teases Video- more

 Subscribe To Day in Rock

.
 
Reviews
.

Kyle Hollingsworth - Speed of Life

Meridian - The Awful Truth

Jethro Tull's Ian Anderson - Thick as a Brick - Live in Iceland

ZZ Top - Live at Montreux 2013

Helstar - This Wicked Nest

Get To Know... 21Octayne

AUG - Be Careful What You Wish For...

Hot In The City: Best Dog Award- Consider Me Dead- Mallevs

Prong - Ruining Lives

On The Record: The Steady As She Goes - Dangerous & Dead

Rob Decoup - Pain

James Brown - Get On Up Original Motion Picture Soundtrack

Echo And The Bunnymen Live

Peter Gabriel - Back to Front

Marco Minnemann - Eeps

Lollapalooza 2014: Day Three

Lollapalooza 2014: Day Two


.
.
.

Search for Tickets

Or Browse For Tickets

.
.
Today's Rock News
.

Robert Plant May End Career With New Album (top story)

Ray Davies Denies Kinks Reunion Report (top story)

Def Leppard To Rock NFL Game (top story)

Jack White Carries On Tour Despite Injury (top story)

Avenged Sevenfold Release Unholy Confessions Video (top story)

Billy Idol Sets Release of Kings & Queens Of The Underground Album (top story)

Iron Maiden Reissuing Classic Albums On Vinyl (top story)

Pitch Black Forecast Release New Song Featuring Randy Blythe (top story)

AC/DC In The Studio For Highway To Hell 35th Anniversary (top story)

Bob Dylan and The Band's 138-Track Basement Tapes Complete Coming (top story)

Slash's Band Upped Their Game Because Of Aerosmith Tour (top story)

Classic Genesis Concert Film Getting DVD and Blu-Ray Reissue (top story)

Joe Bonamassa Discusses Making Of New Album (top story)

Coheed And Cambria Frontman Shares Song For New Born Son (top story)

John Lennon's Killer 'Sorry For Being Such An Idiot' (top story)

Martin Scorsese Making Ramones Movie (top story)

Led Zeppelin Preview Unreleased Version of Black Dog (top story)

Subscribe to Day in Rock Report by Email

.
.
Today's Pop News
.

LMFAO's Redfoo Injured In Bar Attack (top story)

Woman Killed By Bus At Burning Man (top story)

Katy Perry Helps To House Homeless Veterans (top story)

Jay Z and Kanye West Sued for Copyright Infringement (top story)

Ferrari Vs. Deadmau5 (top story)

Glen Campbell Documentary Coming To Theaters (top story)

Justin Bieber Appears on Khalil's New Mixtape (top story)

Lil Kim Freestyles Over Iggy Azalea's Fancy (top story)

John Legend and Lee Ann Womack Headed To CMT Crossroads (top story)

The Neighbourhood Recruit Danny Brown For Hate Machine (top story)

Phillip Phillips Launching North American Headline Tour (top story)

Duran Duran To Headline New Car Launch (top story)

.
.
Latest B-Sides News
.

Sammy Hagar Issues Challenge To Van Halen Brothers (top story)

Stevie Nicks Reveals New Song 'Lady' (top story)

Henry Rollins Shares More Thoughts On Suicide (top story)

Lenny Kravitz Teases The Chamber Video (top story)

SIXX:A.M's DJ Ashba Release Guitar Lesson For New Song Stars (top story)

Ghost's Biggest Influences Are ABBA and The Beatles (top story)

Aerosmith's Joe Perry Makes Dallas TV Appearance (top story)

The Beatles Voted America's Favorite Band (top story)

A Look Back At AC/DC's Back in Black (top story)

Paul Di'Anno Says He Hits Notes Rob Halford Can No Longer Hit (top story)

Opeth Feel No Affinity With Metal Bands (top story)

Slash's Live Performance Of World On Fire Goes Online (top story)

Kamelot Release Live Falling Like The Fahrenheit Video (top story)

Counting Crows Release Scarecrow Video From New Album (top story)

Me Vs Hero Challenge Fans For Access To Album Stream (top story)

Jon Allen's New Video Made By Teenaged Film Student (top story)

Abysmal Dawn Stream New Song Inanimate (top story)

Queen Perform Another One Bites The Dust With Lady Gaga (top story)

Johnny Winter's Duet With Billy Gibbons Goes Online (top story)

Dillinger Escape Plan Team Up With Jarren Benton For New Song (top story)

Prong Release Remove, Separate Self Video (top story)

Skeletonwitch Release Creepy Unending, Everliving Video (top story)

Obituary Streaming New Song Visions In My Head (top story)

Jack White, Eddie Vedder, and Paul Simon Epic Pic at Mariners Game (top story)

Robert Plant ALS Ice Bucket Challenge Video Goes Online (top story)

Semisonic Looks Back At Closing Time (top story)

Christopher Whitehall Discusses The Griswolds Quick Rise To Fame (top story)

Prince Releasing Two Albums Next Month (top story)

Why Paul Di'Anno Called Off Retirement (top story)

Rob Halford Reveals The Albums That Changed His Life (top story)

Aerosmith Take Ice Bucket Challenge Onstage (top story)

Papa Roach Releasing Most Positive Record Of Their Career (top story)

The Haunted Release Cutting Teeth Video (top story)

Pendragon Stream New Song Beautiful Soul (top story)

White Hills Release Spirit Of Exile Video (top story)

Butcher Babies Hint At October Release (top story)

MTV VMAs Recap and Winners List (top story)

Henry Rollins Apologizes for Suicide Comments (top story)

Ace Frehley Didn't Want To Do New York Groove (top story)

Obituary Preview New Album (top story)

Queen Release Classic Keep Yourself Alive Live Video (top story)

Motley Crue's Tommy Lee Continues To Learn (top story)

Sanctuary Release New Song Arise And Purify (top story)

Classic Interview With The Who Gets Animated (top story)


More News

.
 
anti Worthy Links
.
AudioNationRadio.com The Screen Door A Journal of Musical Things Lloyd Zeffler blog Demolish Mag Nightwatcher's House of Rock CJ Chilvers Deja Voodoo The 1st Five thecopycat.biz Hard Rock Memorabilia Day in Rock @twitter

.
  .
.

Click Here to Buy T-Shirts!
Click Here to Buy T-Shirts!



 

Tell a Friend about this page - Contact Us - Privacy - antiMusic Email - Why we are antiMusic

Copyright© 1998 - 2014 Iconoclast Entertainment Group All rights reserved. antiMusic works on a free link policy for reprinting of our original articles, click here for details. Please click here for legal restrictions and terms of use applicable to this site. Use of this site signifies your agreement to the terms of use.