Jealous Haters Since 1998!
Home | News | Reviews | Day In Rock | RockNewsWire | Singled Out | Tour Dates/Tix | Feeds

Triple Play Q&A: Why Your Band Is A Virus

12/05/2012
.
Last week we told you about James Moore releasing a new edition of his book "Your Band Is A Virus - Expanded Edition". Today we debut our new Triple Play Q&A series by asking James three direct questions to go a little deeper into what the book is all about:

antiMusic: What inspired you to write the book (and give away your secrets)?

James: Well, the main inspiration factor for me as a music lover has always been music with depth, whether that be Neil Young, Public Enemy, Rage Against the Machine, or Radiohead. I've taken that motto into my company, Independent Music Promotions, but I can only taken on so many artists. Getting into the educational side and writing books was a must, because if the information is made available, then the serious artists can choose to work with it and generate results. Lending a helping hand, or even providing a few pointers, to an up-and-coming artist who means what they say is inspiring to me. The book is mainly aimed at the artists with real passion and creativity/drive, and not ones who are looking to be a cookie cutter group or perhaps mold themselves into a commercial machine (those who want to be the next Nickelback, for example).

Yes, I decided in the end to share almost everything, as the underlying goal of the book was to provide the most comprehensive music marketing guide available period. That meant "selling the farm", so to speak. It's not really risky to reveal the tactics and have the market saturated, because only a small percent of artists will be dedicating the necessary hours to make it happen.

antiMusic: What's the biggest misconception you think bands have about music promotion?

James: There are so many of them, and they pile up, creating a psychological and perceptual mess. That becomes the way the artist views the world.

Some of the biggest misconceptions, I'd say are:
a) The idea of a fair playing field and the value of "following the rules". Most artists look up lists of the top music blogs, submit their music, and imagine an assembly line of reviewers waiting to check out their music, but that's just not the case. Most won't even check the email. The Doors got their break by requesting their own music on Los Angeles radio. Most would frown upon a band doing that, but if you believe in your music, you absolutely cannot follow the rules all the time. CMJ have their own set of rules. Pitchfork have theirs. Every indie institution have their own rules, but if artists only follow the rules, they could find themselves in a permanent line-up. Artists need to take control and think like entrepreneurs.

b) What it takes. Most bands work for a year on a new record and then post their Bandcamp link on their Facebook page asking for sales. That's about as good as throwing your disc in the garbage, and it's a terrible way to send mixed messages to the public. Legendary producer Stuart Epps told me that it took a team of over 50 people working around the clock to help Elton John on his way to fame. That was a major eye-opener for me, and I realized the sheer blindness of many artists as far as what it takes to be recognized.

c) A lack of understanding of promotion. Many bands don't understand why they need to promote their album, or the value of marketing. Unfortunately, those who share this perspective are destined to be hobbyists masquerading as professional artists. Even brilliant people like Bill Hicks needed promotion for the public to be introduced to his work. Promotion is neutral. It's up to the due diligence of the artist and the promoter to make sure the content is meaningful and strong. No promotion means you stay on Facebook.

d) If you make good music, people will find you. I think this myth has been debunked many times. I could provide a list of absolutely stunning artists who went nowhere merely because they believed their album would attract the right people.

e) Talking highly of yourself does not look good. Don't compare yourself to Radiohead or Metallica in your bio, for example. Let outside publications do that for you and then quote them. It's ok for other's to talk about you.

antiMusic: Has the web helped or hurt bands in their promotion efforts?

James: The web has absolutely helped the bands who use it's tools intelligently. It's frustrated the artists who haven't. Part of promoting intelligently includes talking to people through email the same way you would talk to them in the outside world.

If the music press was limited only to the physical it would be quite limited. Now, for example, a band within the rock genre can run a Google search of, say, "Queens of the Stone Age" with their newest album title in quotes, and you'll find more quality rock sites than any music blog directory will ever show you. Bands who take the time to personalize their pitches and respect the time of the editor's and reviewers will generally get good results, provided the product is strong. Between the free music model, digital distribution, online music video promotion options, and the countless press possibilities, the web is a goldmine.

Visit the official page for the book here and read our original report about the new edition and learn where you can pick up a copy here.

James Moore T-shirts and Posters


Share this article


antiMUSIC News featured on RockNews.info and Yahoo News

.


...end




.
News Reports
.
Day in Rock:
Megadeth Frontman's Missing Mother-In-Law Found Dead- Kid Rock Mixing Aerosmith With Country On New Album- AC/DC's Phil Rudd Plays Air-Drums While In Court- more

Day in Pop One Direction Make History With Four- Lorde Was Taylor Swift's Manager For A Night- U2's Bono Sorry About Apology For iTunes Invasion- Wu-Tang Clan- more

B-Sides: Nickelback Poke More Fun At Themselves Than Net Haters- Nikki Sixx Calls On Musicians To Stand Up For Themselves- Soundgarden Release Storm Video- more

 Subscribe To Day in Rock

.
 
Reviews
.

Record Store Day: Joe Satriani and Dave Matthews Band

Winterfylleth - The Divination of Antiquity

The Defining Reissue of 2014: Smashing Pumpkins Adore Deluxe Reissue

Sanctuary - The Year The Sun Died

Rock Reads: Southbound: An Illustrated History of Southern Rock

Necrodeath - The 7 Deadly Sins

Root 66: Shelly Waters - Drive

Saga - Sagacity

Get To Know... Stone Foxes

Arcade Messiah

Heart & Friends - Home for the Holidays

...And You Will Know Us by the Trail of Dead - IX

Queen - Forever

Stevie Ray Vaughan and Double Trouble - The Complete Epic Recordings Collection

Timeworn - Luminescent Wake

Hot In The City: Neal Smith- Steve Hunter

Exodus - Blood In, Blood Out

Scott Ian - Swearing Words in Glasgow


.
.
.

Search for Tickets

Or Browse For Tickets

.
.
Today's Rock News
.

Megadeth Frontman's Missing Mother-In-Law Found Dead

Kid Rock Mixing Aerosmith With Country On New Album

AC/DC's Phil Rudd Plays Air-Drums While In Court

Scott Stapp's Wife Cited Drugs And Suicide Attempt In Divorce

David Bowie Previews Nothing Has Changed

Ginger Wildheart Releases Duet With Courtney Love

Pink Floyd Help Resurrect Vinyl

Tom Petty Looks Back At The Traveling Wilburys

Jimmy Page Proud of Performing Led Zeppelin Classic At Olympics

KISS Appear At Macy's Thanksgiving Day Parade

Intervals and Singer Mike Semesky Part Ways

Adrian Belew Releases 36-Years-In-The-Making Flux Project

Thunder Reveal New Album Details

Entombed Reveal Reissue Plans

Crisis Fueled Lacuna Coil's Nothing Stands In Our Way

Rob Reed Releases Willow's Song Video

Ian Anderson, Pineapple Thief and Messenger Added To Ramblin' Man

The Pop Group Release First New Song in 35 Years

A Day To Remember's McKinnon Producing Neck Deep Album

Red House Glory Unleash Living A Lie


Subscribe to Day in Rock Report by Email

.
.
Today's Pop News
.

One Direction Make History With Four

Lorde Was Taylor Swift's Manager For A Night

U2's Bono Sorry About Apology For iTunes Invasion

Wu-Tang Clan Give Letterman Viewers Ruckus in B Minor

Diplo and Mad Decent Deliver Christmas Mixtape

Lady Gaga and Tony Bennett Team For H&M Magical Holidays

Jake Owen Bucks The Trend, Has No Issue With Spotify

Katy Perry Teams With Covergirl For Holiday Campaign

.
.
Latest B-Sides News
.


Nickelback Poke More Fun At Themselves Than Net Haters

Nikki Sixx Calls On Musicians To Stand Up For Themselves

Soundgarden Release Storm Video

At The Gates Animated For Heroes And Tombs Video

Mogwai Release Teenage Exorcists Video

Status Quo Release Unplugged Matchstick Men Video

Thunder Release Wonder Days Video

Rev Peyton's Big Damn Band Stream New Song, Announce Album

Eli Cook Releases Baby Please Don't Go Video

Def Leppard Had 'Out Of Body Experience' At Download

More News

.
 
anti Worthy Links
.
AudioNationRadio.com The Screen Door A Journal of Musical Things Lloyd Zeffler blog Demolish Mag Nightwatcher's House of Rock CJ Chilvers Deja Voodoo The 1st Five thecopycat.biz Hard Rock Memorabilia Day in Rock @twitter

.
  .
.

Click Here to Buy T-Shirts!
Click Here to Buy T-Shirts!



 

Tell a Friend about this page - Contact Us - Privacy - antiMusic Email - Why we are antiMusic

Copyright© 1998 - 2014 Iconoclast Entertainment Group All rights reserved. antiMusic works on a free link policy for reprinting of our original articles, click here for details. Please click here for legal restrictions and terms of use applicable to this site. Use of this site signifies your agreement to the terms of use.