John Varvatos Launches Jimi Hendrix Collection

12/13/2013
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(hennemusic) Renowned menswear designer John Varvatos has launched the Jimi Hendrix Collection, featuring select men's apparel and accessories including jackets, shirts, vests, scarves, boots, pants, pouches, belts and selective classic artwork.

"This collection has been a passion project that began as I was editing images for my new book entitled John Varvatos: Rock In Fashion," said Varvatos. "I was exploring the black and white images of Jimi Hendrix by notable British portrait photographer Gered Mankowitz. Jimi was a visionary rocker whose influence reaches beyond music, defining the art of individual style. Using this inspiration, I created a contemporary, non-nostalgic mix that is tactile and precious, in a non-precious kind of way."

Varvatos sat down with Rolling Stone to explain the background and timing of the new collection.

"First of all, nobody's ever done anything with Hendrix other than t-shirts, and the family contacted me about doing something special something that was an elevated product and done right," said the designer. "The clothes are ripe forever, Jimi's more relevant now than ever for me." more on this story

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Copyright hennemusic - Excerpted here with permission.

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