Jay-Z Releasing New Album on July 4th
The video acted as an extended ad for both Jay's new album and Samsung; at the end, "The next big thing is here," the company's most recent catchphrase, flashes across the screen.
The reason for the pairing? An app will allow 1 million Samsung Galaxy phone and tablet users to download Jay-Z's new album 72 hours before its release. It's not technically free, though. Samsung has purchased the massive amount of albums — for $5 each, according to The Wall Street Journal. (It's unclear whether or not the 1 million albums will count toward the album's chart and RIAA certifications; Billboard's standards currently dictate that an album must cost at least $3.49 during their first four weeks of release in order for them to count toward charting on the Billboard 200.)
The album announcement video features an array of contributors, including Rick Rubin and Pharrell Williams, both of whom are behind some of the current music landscape's heavy hitters. Rubin was an executive producer on Yeezus, while Williams has guested on Daft Punk's "Get Lucky" and Robin Thicke's current No. 1 single, "Blurred Lines."
"How do you navigate your way through this whole thing — you know, through success, through failures, through all this — and remain yourself?" Hova asks, before the song used in the background picks up in intensity, cognizant of recent electronic music trends. Another song, apparently written with Pharrell, sounds fairly reminiscent of "Blurred Lines."
Watch the ad/album announcement here.
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