Did Goldieblox Use Beastie Boys' 'Girls' To Spark Controversy?
Now Goldieblox and the Beastie Boys are embroiled in a legal mess over the unauthorized use of the song, with the toy company filing a preemptive lawsuit against the New York hip-hop legends, stating: "GoldieBlox created its parody video specifically to comment on the Beastie Boys song, and to further the company's goal to break down gender stereotypes and to encourage young girls to engage inactivities that challenge their intellect, particularly in the fields of science, technology, engineering and math. The GoldieBlox Girls Parody Video has gone viral on the Internet, and has been recognized by the press and the public as a parody and criticism of the original song."
The Beastie Boys have issued an open letter to Goldieblox stating that despite being "impressed by the creativity and the message," the spot is still a commercial advertisement for a product, which the band has very explicitly deemed off limits.
"We strongly support empowering young girls, breaking down gender stereotypes and igniting a passion for technology and engineering," Beastie Boys members Mike Diamond and Adam Horovitz said in the statement. However, the group added, "as creative as it is, make no mistake, your video is an advertisement that is designed to sell a product, and long ago, we made a conscious decision not to permit our music and/or name to be used in product ads When we tried to simply ask how and why our song 'Girls' had been used in your ad without our permission, YOU sued US." more on this story
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