Rush's Alex Lifeson Featured In New Ad

10/02/2013
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(hennemusic) The Kidney Foundation of Canada's Atlantic Branch is launching a new awareness campaign this week featuring Canadian rock band Rush's Alex Lifeson.

The guitarist is featured in a new commercial for the Foundation, of which Lifeson has been a longtime supporter…and for him, it's personal. "A little over [ten] years ago, my father passed away after two very difficult years of failing health," Alex explains.

"Both his kidneys ceased to operate and he was on dialysis for over two years. Many times, he was nearly lost during his dialysis and it was heartbreaking to watch his demise, and that's why this is especially important to me."

Last month, Lifeson teamed up with the Foundation to sell a limited-edition series of art prints entitled "Sunflowers." Check out the commercial here.

hennemusic is an official news provider for antiMusic.com.
Copyright hennemusic - Excerpted here with permission.

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