(TeamRock Radio) Me Vs Hero are streaming their upcoming second album - but only to fans who can complete a specially-designed app game. The UK pop punks release I'm Completely Fine on September 1, but completing every level of the free game will give access to the stream ahead of the official launch.
The app is available on the Apple and Google stores and a trailer can be viewed below. The idea was to make the stream available in a fun way while reducing the chance of the album being illegally leaked.
It was developed by Anders Schou at Trixxr, who says: "The main goal we had with the game was to create as simple and unobtrusive an experience as possible so people could enjoy the new album, while still providing a couple of reasons for the player to do their best.
More details and a promo video here.