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50 Cent Launches $100 Underwear Line Frigo Revolutionwear

12/18/2014
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(Radio.com) 50 Cent has always been ahead of the curve when it comes to rappers venturing into fashion and taking stakes in brands. He invested in Smart Water early on, has his own headphones line, and created a clothing label, G-Unit, which is currently on hiatus.

But the rapper's latest business venture, a high-end underwear line named Frigo Revolutionwear, is his most out-there one yet. To explain it a little more, the rapper stopped by Late Night with Seth Meyers. The first bullet point they hit on? The $100 price tag. Meyers took the opportunity to ask 50 if the price tag was correct.

"Yeah, man, it's $100 at Neiman Marcus," 50 Cent responded, completely unfazed. What could possibly justify a $100 price tag for underwear? "These $100 underwear were actually hand-created and hand-stitched," he explained. He also mentioned that they perfectly hold your "man apples for comfort � "Women spend so much money for lingerie, it's the right project for men."

Read more here.

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