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Beatles Diapers

07/09/07
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(Idolator.com) Saatchi & Saatchi, the advertising geniuses behind that Kurt Cobain Doc Martens campaign, plan to market a line of Luvs diapers to the tune of "All You Need Is Love". Here's the poop--I mean, scoop:

Procter & Gamble wants Luvs to be all that parents need.

Its new "All You Need is Luvs" marketing campaign uses the classic Beatles song "All You Need is Love" to spread the word about Luvs' Bear Hug Stretch diaper. [this is why all ad people that use classic songs should be shot] - more on this story

(Click here to return to the full Day in Rock report for 07/09/07 or select a headline below from the list of stories included in today's news.)

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