In 2008 Converse Inc. will commemorate its centennial year as one of the world's most coveted, iconic brands with the global launch of a new advertising campaign entitled "Connectivity." This new campaign celebrates 100 years of disrupting the status quo and features legendary icons from the worlds of music, art, sports and fashion.

Legendary icons featured in the global campaign include the ultimate 20th Century rebel, James Dean; gonzo journalist, Hunter S. Thompson; and Sex Pistols bassist and original punk idol, Sid Vicious. These cultural heroes from the past are shown 'connecting' with today's influencers including eclectic urban music star, M.I.A; Green Day's infamous Grammy award winning front man, Billie Joe Armstrong; Grammy award winning hip hop star and actor, Common and lead singer of the Yeah Yeah Yeah's, Karen O.
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