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The Roots Go Post-Apocalpytic In 'Never' Video

06/12/2014
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(Radio.com) For the first music video from their new concept album, the Roots have been crafted a rather conceptual visual from director Dano Cerny. The track is one of the more nihilistic on an already dark album and the video does not deviate.

It opens on our hero, a young man in contemporary clothing and in all ways an every man-type, running through the streets of an underdeveloped urban area. The setting is nondescript, evoking a sense of every-town-America - a place that used to be a hub but has been abandoned.

He radiates a sense of urgency and fear but why is unexplained until nearly a minute and a half in, when it is revealed that everyone else in the town has been turned into a monster. Their eyes and mouths are grown over with skin, rendering them deaf and dumb but still menacing.

It's a very 1950s sci-fi take on writing a metaphor of an uncertain future, along the lines of a zombie story. The citizens have been maimed severely and nothing will be the same. It's also, arguably, a statement about the current mindset of many inner city citizens, who vote against their own economic interests and ignore problems of violence and poverty in their own communities.

After the reveal, Black Thought's first ominous verse kicks in: "I was born faceless in the oasis." Our hero keeps running and repeating the same circle again and again, an homage to something one might see on an old episode of the Twilight Zone. It's another metaphor, tracking people born in the ghetto who wish to get out but cannot find the means and get stuck in a repeating generational pattern.

Finally, frustrated beyond moving, our hero collapses in the street and is struck by a bright white light that offers him some transcendence. We see nothing but his face and body as the light lifts him up, but his expression clearly implies that he is seeing something else: some heaven, some alternate future, some kind of inner peace.

As the light drops him back to his knees, we are left with a shot of him left in the reality of his never-ending loop around a block, desperate to avoid the faceless people. Watch it here.

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Copyright Radio.com/CBS Local - Excerpted here with permission.

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