Zayn Malik's One Direction Departure Caused 'Spike of Sadness'
. (Radio.com) Wednesday might have been the saddest day in One Direction history as Zayn Malik announced his abrupt departure, but the groups's spirits might be up now.
After Zayn's breakup with his bandmates, One Direction reportedly saw a whopping 769 percent increase in streams on Spotify. Plus, global streams more than quadrupled.
The cure for One Direction blues? Apparently more One Direction. Seriously, even Spotify called the phenomenon a "spike of sadness" saying in a statement "Looking at One Direction's streams in the U.S. on Spotify yesterday, we can clearly see the 'spike of sadness' happening around 5 p.m.-6 p.m. (ET)."
"One Direction are one of the biggest bands in the world, with over 1.4 billion streams on Spotify," Spotify's head of label relations for Europe, Kevin Brown, said in a statement. "Looking at One Direction's streams in the U.S. on Spotify yesterday, we can clearly see the 'spike of sadness' happening around 5 p.m.-6 p.m. (ET), when their millions of fans paid tribute to Zayn by listening to One Direction's music together all over the world." Read more here.
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