"Vroom Vroom Recordings is my new, experimental pop label and it will combine my love for bubblegum pop with mystery and darkness," said Charli in statement. "The artists coming up through it will be sharp, potent, deadly, and ultimately, will leave their mark on pop music. RIVRS and CuckooLander are two artists who have so much intelligence, pop sensibility and potential - they know what they want and both have great vision.

"That inspires me and it's why I want to work with them. I've always been fascinated by shy and introvert people - it's something that I am mostly not - and I feel both acts are in ways. It captivates me and sucks me in, and I think their music will do the same for others."