Tyler, the Creator Defends His Allegedly 'Racist' Mountain Dew Ad

05/06/2013
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(Radio.com) Mountain Dew's latest Tyler, the Creator-helmed campaign fizzled out after critics called the spots racist and insensitive to battered women. Tyler recently spoke out against the ad's detractors who lobbied to have the commercials removed.

"It's a black guy making this, and if it's so racist and feeding into stereotypes, why in the first commercial that goes along with it, is there a black male with his Asian wife?" Tyler tells Billboard.

"In the second commercial, it's a black male with a professional job as a police officer listening to hardcore rock music which supposedly the stereotype is that black people don't listen to that. The stereotypes are what I'm confused on, no one was even thinking about that."

The Tyler-directed series included a four-part story, one of which has not been shown. In Part 1, a peculiar goat, voiced by Tyler, abuses a waitress who offers him a Mountain Dew. The second spot finds the goat being pulled over while speeding in a car, presumably drunk off of too many Dews.

The third ad shows a group of black men (members of Tyler's Odd Future crew and Trash Talk) in a police line-up with the goat. While an officer coaxes the battered waitress to point out the culprit, the goat can be heard threatening her from the other side of the window. more on this story

Radio.com is an official news provider for antiMusic.com.
Copyright Radio.com/CBS Local - Excerpted here with permission.

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