This is the title track of our second full length, and was actually the first song that was written for this album, we played an only slightly different version of it a few times on the last Europe tour we did in April 2011. Ollie (guitar), Charlie (Vocals) and I got the title tattooed by a friend we met on said tour in Belgium during that 2 week trip, before we even knew it would be the album title. We just thought it was a nice positive message, with enough ambiguity to be applied pretty much anywhere in anyone's life. I guess it's intended to be a reminder to give anyone that last push to complete something, where they might have given up without it. We later decided it'd be a fitting title for the album, hoping that maybe it'd be a reflection of our musical career and we could take it to the next step! (We'll see)

The songs middle section quietness down and kicks back in with Char saying "So don't forget, never give in, never give up" I guess that further contributes to the overall message, and as simple as that is lyrically, I think it actually works better by being so direct and to the point, rather than playing around with metaphors and stuff.

We had a bit of an issue with is musically in the early months of its existence; We were playing it live occasionally, seeing how it felt etc for a couple of months, when suddenly a band who were getting a lot of attention released this new video with pretty much the exact same lead part in the intro! They will remain nameless, and there was no way it was intentional, just an unfortunate coincidence for us. It was no biggy though, Ollie just wrote a better intro!

The breakdown in the middle has this harmonized lead part under it, and after listening to a pre-production demo we recorded at our drummer's house, we decided it actually sounds like the kind of harmony church bells would play. That makes me enjoy it more.

We just did a video for it in this lame dance hall in Bournemouth, but after playing around with the lighting, managed to make it look really cool. We suited up, cuz why not?