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Charli XCX Previews Songs From New Venture

02/24/2016
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(Radio.com) Charli XCX flexes her entrepreneurial muscle. The British pop singer has made an announcement about starting her own label, Vroom Vroom Recordings. On Friday, she will release a 4-track EP, Vroom Vroom, named after her label.

"Vroom Vroom Recordings is my new, experimental pop label and it will combine my love for bubblegum pop with mystery and darkness," said Charli in statement. "The artists coming up through it will be sharp, potent, deadly, and ultimately, will leave their mark on pop music. RIVRS and CuckooLander are two artists who have so much intelligence, pop sensibility and potential - they know what they want and both have great vision.

"That inspires me and it's why I want to work with them. I've always been fascinated by shy and introvert people - it's something that I am mostly not - and I feel both acts are in ways. It captivates me and sucks me in, and I think their music will do the same for others."

The EP will include songs by Charli XCX and new signees, London-based duo RIVRS and U.K. singer Cuckoolander. Listen to 2-minute previews by each artist here.

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Copyright Radio.com/CBS Local - Excerpted here with permission.

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