Coke and a Song

(Reuters) Rather than share the sponsor spotlight like it must on "American Idol," Coca-Cola North America opted to create its own music program. Taking the concept even further, the soft drink giant is bypassing traditional television to get "Stageside" out to its target audience.

Island Def Jam R&B star Ne-Yo is the first artist to be showcased on "Stageside." The program is being distributed from its own Web site and via peer-to-peer networks like BitTorrent...[see full story for more] - Click here for the Full Story

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