The Mary Wigmore-directed clip was produced with a black and white film negative look adding to the already atmospheric feel of singer Chris Martin's heavily effected vocals.

Although not much is known about the band's new record, one thing is certain, the album title won't be as confusing as 2011′s record-turned comic book, Mylo Xyloto. Martin laughed about it with Australian radio station 2dayfm saying, "The next one we're releasing is much easier to pronounce."