(Vice) Thump have teamed with Smirnoff Sound Collective to release Electric, an original documentary tracing the evolution of Kiesza and Djemba Djemba's hit "Give It To The Moment" as it was remixed across the globe by five artists: Toy Selectah of Mexico, Nozinja of South Africa, Laura Jones of the UK, Kosmo Kat of Japan and Cassian of Australia.
The five artists selected to remix the track in Electric all represent distinct genres within electronic music and embody Smirnoff's belief that music is a universal language that unites people, no matter who you are or where you're from.
In Johannesburg, Nozinja turns the track into a frenetic Shangaan Electro anthem; while, in Tokyo, Kosmo Kat dials up the anime influences already present in the track. Whether it's Laura Jones's transformation of "Give It To The Moment" into a quintessential UK deep house banger or Toy Selectah's incorporation of elements of digital cumbia, each version is imbued with and indebted to its respective origin.
Recognizing how the power of music can bring different cultures and communities together, Smirnoff Sound Collective partnered with Kiesza and Djemba Djemba to make the chart-topping song "Give It To The Moment," which played as the backdrop for the brand's #WhatWeBring movement. Created in collaboration with VICE's in-house agency, VIRTUE Worldwide, the resulting documentary provides a rare look at how some of today's most creative and diverse artists brought the influence of their unique environments and cultures to create a diverse but unified collection of tracks.
Watch Electric here.