Metallica Manager Says YouTube Are The Devil

(New Rock Times) "Youtube, they're the devil," proclaims Peter Mensch, one of the world's most powerful and influential band managers. With a client list stacked with bands like Metallica, Red Hot Chili Peppers, Muse and Volbeat, when Mensch talks, industry insiders tend to listen and he reckons YouTube are slowing strangling the life out of the record industry.

He tells a BBC Radio 4 documentary: "YouTube, they're the devil. We don't get paid at all. If someone doesn't do something about YouTube, we're screwed. It's over. Someone turn off the lights. It's hard to make people pay for what they've been getting for free. That's consumer behaviour 101."

Mensch dismisses the video streaming site's current business model, which is heavily reliant on adverts as 'unsustainable.' His comments came during the BBC Radio 4 documentary, The Business of Music, which is available on the BBC iPlayers with part two to follow on April 25.

Figures released within the annual report the International Federation of the Phonographic Industry (IFPI), last week look to emphasise Mensch's concerns as it expressed concern at the widening "value gap" between the volume of music consumed on free, "user-upload" services - including YouTube, Daily Motion and Soundcloud - and the amount of revenue they generate for the industry. Read more here.

New Rock Times is an official news provider for antiMusic.com.
Copyright New Rock Times- Excerpted here with permission.

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