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Eminem Hits Early. 


05-27-02 antiGUY

Interscope moved up the release of Eminem’s third album, “The Eminem Show” to Sunday May, 26th, blaming the move on illegal pirating of the album. The album release was already pushed up from June 4th to May 28th but in a last minute decision on Friday, Interscope announced that they were letting the album out a couple days early.  Cynics may call this move a publicity stunt or an attempt to cash in on Memorial Day shopping sprees. 

"We found we were able to meet the demand and get The Eminem Show into the stores even earlier than expected," said Steve Berman, the head of sales and marketing for Interscope. "Our mandate as a company was to put the album in listeners' hands the way Eminem intended them to get it, and to do it as quickly as possible to battle the problems we were having with illicit copying. We saw no reason to have fans waiting until Tuesday in this particular case."

Many expect the album to become a quick bestseller and debut at number 1 on the Billboard charts like Eminem’s last album, which logged 1.8 million CD’s sold during it’s first week in stores back in May of 2000. 

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