antiMUSIC - Short Attention Span Web TV

Short Attention Span Web TV

05/09/06
. (FMQB) Multi-taskers will likely find a match made in heaven this summer when MTV launches a new initiative that will marry the programming being shown on TV with programming being streamed on its broadband channel, MTV Overdrive. Beginning in August with the MTV Video Music Awards and continuing in the fall with the Total Request Live (TRL), MTV will offer two simultaneous versions of each show, one on television and one online, according to the New York Times. Overdrive's online component will feature a kind of backstage digression that will continue to stream live while the television show is breaking for commercials.[see full story for more] - Click here for the Full Story

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