CDDVD Now! offers �scented inks� for CD & DVD printed surface artwork, allowing music, video, marketing and advertising professionals the ability to take their upcoming disc marketing projects to the next level. �Integrating scent into a CD or DVD increases consumer awareness of a particular product and stimulates purchase activity, attraction and retention by incorporating �smell� into the marketing piece,� says Phil Peretz, President and Founder of CDDVD Now!. �Rub 'n' Smell disc printing increases the impact, recall, value, and effectiveness of any marketing effort�.
The scented varnish is transparent and remains dormant until the printed surface is rubbed and it actually lasts for years in printed form. The smell dissipates after a few seconds but can be re-activated by rubbing the surface again (similar to a �scratch n sniff� sticker). - Feel the stink here!
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