T.I. Makes Secret Comeback (Top Story)
To create the excitement and anticipation of the "One Night Only" experience, exact concert details remained undisclosed and were revealed in stages just before the actual event. T.I. teased his performance on his official fan site (www.trapmuzik.com) in the days leading up to the show, but the official facts – including the venue, date and time – were not revealed until hours before the show on AXE social media platforms (www.facebook.com/axe or www.twitter.com/axe).
"AXE is known for delivering unexpected and memorable experiences that help bring guys and girls together," said Mike Dwyer, AXE marketing director. "The 'One Night Only' concert series delivers in signature style by partnering with some of today's top artists to headline secret, exclusive shows that promise to be unforgettable. -