The contest was put together by aniBoom (aniboom.com), the premiere virtual animation studio, TBD Records and the band. The winners were selected by the members of Radiohead themselves and the band has decided that Picon's video for "Reckoner" will serve as the official video for the song. MySpace Music will premier the additional three winners in the coming weeks.
"The aniBoom video competition, totally blown me away it has," said Thom Yorke, lead vocalist of Radiohead. "We are proud that In Rainbows songs were the source of inspiration for so many amazing creations."
The contest invited all creators and Radiohead fans from across the globe to produce a one-minute animated music video clip for any song from the band's latest album, In Rainbows, for a chance to win the $10,000 grand prize to produce a full-length animated music video. aniBoom received more than 1000 entries, representing more than 150 cities, 40 countries and 5 continents. The contest was promoted on Adult Swim, MySpace and aniBoom.com, where fans were able to vote for their favorite video and help determine the finalists from which Radiohead chose the winners.