The series, which is in development, is a positive-themed hip hop competition, and will offer aspiring musicians the chance to earn a record deal. Young hip hop artists must create music that anyone can listen to without being offended. Their music cannot glorify violence, degrade women or include the use of profanity.
The show will be shot at various locations in New York City, including famed Chung King Studios, known as the "Abbey Road of Hip Hop." [no word on where this show will air]
"There are so many talented kids out there who don't get heard or don't get signed because they're not controversial enough, or they're too positive. That amazes me," said Darryl McDaniels. "The spirit of hip hop was always about changing the world or yourself, not with a gun or with denigrating or offensive words, but by being effective with your mind. This is a time when everyone is talking about change and we as a country have the opportunity to make a difference. We can start by changing what we have to say to each other, and what we say to our kids through music."
Martyn Eaden, Eddie Lemons, Ike Solomon and Matthew Earl Jones created the series.
Christopher Nassif and Mickey Freiberg of Diverse Talent Group are representing the show.
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