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Beyonce Goes Double Platinum in a Week

12/02/2010
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Columbia Records has announced that Beyonce's I Am...World Tour full-length concert film DVD has been certified double platinum after its initial release on Friday, November 26.

The deluxe DVD/Soundtrack edition---including the concert DVD, a live soundtrack, an exclusive, intimate documentary and explosive travelogue, and a 40-page collection of never-seen photos---was released on Tuesday, November 30. The DVD holds the #1 position on Nielsen SoundScan Music DVD chart.

The concert film, with it's never-before-seen, intimate footage of the star around the world, played on big screens in select cities around the country on November 18, the two-year anniversary of the release of the multi-platinum I AMůSASHA FIERCE album, which has sold more than six million copies and 15 million digital singles worldwide, while earning a record-breaking six Grammy Awards, the most ever for a female artist in a single year, in 2010.

ABC Television's broadcast version of Beyonce's I AM...WORLD TOUR, aired on Thanksgiving evening, Thursday, November 25. The much-anticipated special was a ratings success for the network.

Produced, directed and edited by Beyonce for her own Parkwood Pictures, the I AM...WORLD TOUR concert film is an immersive entertainment experience, weaving together peak concert and tour footage from 108 shows, 78 cities, 32 countries, on six continents with 1.1 million fans in Europe, Asia, South American and the US to create the ne plus ultra Beyonce concert experience, seen from the artist's perspective.

In addition to offering rare behind-the-scenes glimpses into the dynamic personal world of Beyonce on tour, the film features dazzling performances of more than twenty # 1 hits transformed for the stage, guest appearances by superstars Kanye West and Jay-Z, spectacular staging, costumes, lighting and production values.

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