LiveWire Mobile Launching DRM-free Mobile Music Service

Two new North American operators are expected to launch the LiveWire Mobile DRM-free music service to their customers later this year. Customers of the wireless carriers will be able to utilize the Infuse integrated storefront to purchase DRM-free digital tracks either as single downloads or bundled with other content types such as wallpapers, ringtones, ringbacks and mobile applications from their handsets.

"Building from our long-standing relationships with the major labels, we believe this expansion to our music download service opens up new go-to-market models for our customers," said Matthew Stecker, CEO of LiveWire Mobile. "Through flexible pricing models and content delivery options, including over-the-air downloads, we believe that our new service will allow operators, content owners and brands to extend their reach across multiple consumer devices and maximize content sales revenue."