LiveWire Mobile Launching DRM-free Mobile Music Service

LiveWire Mobile is launching a new DRM-free mobile music service for wireless carriers and online service operators that will feature music tracks from artists on the EMI, Sony BMG, Universal Music Group and Warner Music Group labels.

Two new North American operators are expected to launch the LiveWire Mobile DRM-free music service to their customers later this year. Customers of the wireless carriers will be able to utilize the Infuse integrated storefront to purchase DRM-free digital tracks either as single downloads or bundled with other content types such as wallpapers, ringtones, ringbacks and mobile applications from their handsets.

"Building from our long-standing relationships with the major labels, we believe this expansion to our music download service opens up new go-to-market models for our customers," said Matthew Stecker, CEO of LiveWire Mobile. "Through flexible pricing models and content delivery options, including over-the-air downloads, we believe that our new service will allow operators, content owners and brands to extend their reach across multiple consumer devices and maximize content sales revenue."

The new service is built upon LiveWire Mobile's existing Infuse personalization platform and feature-rich full track music service, providing operators with multiple options for pricing models, including a la carte and subscription. The high quality downloads are planned to be available as unencrypted MP3 or AAC files at 256 Kb/s for purchase and delivery across both the PC and mobile channels.

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