Steve Aoki Stars in Hilarious Infomercial

(Radio.com) Superstar DJ Steve Aoki is the star of a hilarious new infomercial promoting the line of Liquipel products, which employs nano-coating technology to protect digital devices from water damage.

The fun-loving Aoki sports the classic infomercial wardrobe of a tucked-in polo shirt and khaki pants with female sidekick "Cindy" in the spots, with the pair humorously showing off the many ways Liquipel can save cellphones, tablets, laptops and other devices dry from "90 percent of all liquid damage scenarios."

There's an onscreen prompt throughout the clip reminding viewers that Liquipel is indeed a real product line, as the spot's comedic tone heavy with innuendos and double entendres could lead one to believe it's just a comedy sketch.

"I've had too much expensive equipment damaged by sprayed champagne and spilled water," Aoki said in a press release about his deal with Liquipel. "Getting my equipment, smartphone and headphones treated by Liquipel has been one of the smartest moves I've ever made. I'm equally excited to be working with them to help spread the word about this amazing technology."

The partnership is more than just a simple endorsement, but a partnership to "cross-promote each other's brands and lines of business." Read more and watch the clip here.

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Copyright Radio.com/CBS Local - Excerpted here with permission.

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