"Fear the Walking Dead is an entirely new, original concept," explains executive producer Gale Anne Hurd. "Because there are so many die-hard fans, you expect a certain thing from The Walking Dead," says showrunner Dave Erickson. But with this new series, he continues, "We want to give that sense…and then pull the rug out from under them."

In terms of visuals, the video doesn't offer up a whole lot, but you do get glimpses of a few different sets, a couple of actors getting make-up applied and some spooky music that very well could have been lifted from the soundtrack.