Van Halen Frontman David Lee Roth Launches New Venture

Van Halen

(hennemusic) David Lee Roth is sharing details about his latest business venture, Ink The Original, a skin-care line which preserves, protects and highlights tattoos while keeping them from fading.

The rocker began work on the concept after Van Halen wrapped up a North American tour in 2015, following which they haven't been heard from since.

"I started this project with three of us sitting around an upended plastic bucket for a table at my house in L.A," Roth tells Vogue. "Now, there's 34 of us and we have offices in New York as well as L.A. It's taken three years and close to $7 million, and I'm involved in every single element of every part of it. Surprisingly, there's almost no competition. And what we have built is absolutely specialized to our community. My business partner, Ami James, is the curator and one of the three owners of Tattoodo, which has more than 500,000 artists curated on their site. They get 2 billion views a month and have 20 million social media followers."

Roth has been interested in body ink for decades ... way before Van Halen recorded "Tattoo" as the lead single for 2012's "A Different Kind Of Truth."

"I got my first tattoo 40 years ago, a little seahorse on my ankle, at a place called Cliff Raven Studio on Sunset Boulevard in '77, '78," he says. "That was very outré then - the only people who got tattoos then were bikers, rock 'n' rollers to a small degree; the gay community was into it.

"Eventually, though, I took a much more gentrified approach: I waited until I was 60 and got the whole Japanese tuxedo. It took me 300 hours of sitting over two years. But I planned it for the 30 years prior, and it's my design: kabuki faces, the original showbiz, rendered Edo style - it looks like a woodblock print."

After Roth became a resident of Tokyo in 2012, he had his design inked by legendary Yokohama-based horishi tattoo artist Horiyoshi III, who specializes in Japanese traditional full-body tattoos; the pair cane be seen in a Roth Show video while the singer performs an acoustic version of John Brim's "Ice Cream Man" in the artist's studio with some new lyrics for the occasion.

In the Vogue interview, Roth also revealed news that he launched an outdoor gear company, Laugh To Win, in recent years. Read more and watch the videos here.

hennemusic is an official news provider for antiMusic.com.
Copyright hennemusic - Excerpted here with permission.

Related Stories

Van Halen Box Set Coming In November

David Lee Roth Sidesteps Eddie Van Halen Health Question

Van Halen's David Lee Roth Announces Las Vegas Residency

Van Halen Singer Dream Shattered By TV Appearance

Dave Grohl Helps Rock Van Halen Tribute On TV

Van Halen Legend Takes A Look Back

Van Halen Had Trouble With Each Other On Last Tour

Van Halen: Sammy Hagar Questions David Lee Roth's 'Stupid' Stance

David Lee Roth Meeting With Van Halen Bandmates

Sammy Hagar On The Downfall Of Van Halen

More Van Halen News

Share this article

Share on Facebook Share on Twitter Share on Google+ Pin it Share on Reddit email this article


Day In Rock Reports

Follow Us: Facebook Twitter Feeds

Contact Us - Privacy - antiMusic Email - Why we are antiMusic

Copyright© 1998 - 2019 Iconoclast Entertainment Group All rights reserved.

Please click here for legal restrictions and terms of use applicable to this site. Use of this site signifies your agreement to the terms of use.