Metallica On A Mission to Cash In?
According to Billboard.com, a preview clip shows the band recording and clowning around in the studio. Fans who sign up will be eligible to "win backstage passes to every show this summer," among other special offers.
"Mission: Metallica" also has a "platinum" level, entitling fans to a copy of the new album delivered on street date, weekly "fly-on-the-wall" video clips, contests to travel to shows and/or METALLICA's San Francisco compound, live show downloads, ringtones and more. [no word yet on how much this "platinum" membership will cost, but you can - read more about this site and watch the preview video here]
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