antiMusic Logo
Jealous Haters Since 1998!
Home | News | Reviews | Day In Rock | RockNewsWire | Singled Out | Feeds
spacer

antiMUSIC is pleased to welcome aboard Trent McMartin who not only has been filing special news reports but now will give you the "lowdown" on various music related topics! 

As always the views expressed by the writer do not neccessarily reflect the views of antiMUSIC or the iconoclast entertainment group
.

Is Rock Radio Dying?

Throughout his short and turbulent life music critic and author Lester Bangs would repeatedly denounce the state of rock and roll, regularly criticizing it and on many occasions declaring it dead. Bangs’ prophecies about rock’s premature death were always greatly exaggerated since rock still remains and will endure for generations to come but none can question the overall decline of rock radio’s ratings in North America. 

As reported by Steve Knopper in a June 24th, Rolling Stone article; five rock radio stations in major U.S. cities switched formats in recent months after ratings dropped for six consecutive years. This does come at an odd time since, as explained by Knopper in his article, rock albums have dominated the charts the past few months. Artists such as Coldplay, Green Day, Audioslave, System of a Down, Bruce Springsteen, Nine Inch Nails, the Dave Matthews Band, and Rob Thomas have all experienced success on the billboard charts this past spring and summer. 

But this success is fleeting since rock radio station ratings are still in decline. In a March 8th article in Rolling Stone, Bill Werde reported only six percent of teenagers in the U.S.  listen to rock at any given time, compared with nearly twenty percent listening to urban radio and forty percent listening to Top Forty radio stations. Since 1998 album-oriented rock stations have seen listenership fall seventy percent while Spanish-language radio ratings are up thirty percent the latter of which could be partly attributed to the Hispanic population becoming the United States’ largest minority population in 2003.

Along with demographic reasons, the decline of rock radio could also be attributed to the Internet and illegal downloading, Satellite radio and the overall ignorance of the music industry towards rock music. 

“It seems the current music industry doesn’t focus on rock musicians as much as pop stars,” says rock fan T.J Karpinka of Sherwood Park, Canada. “Too me, it’s more of a cash grab than anything.” 

And it’s not just fans that feel that way but performers as well. “An act like ours wouldn’t even be around today if someone hadn’t brought us along and let us make mistakes and grow at our own pace,” said Tom Petty in a Rolling Stone interview with David Wild in 2002.  E-street Band guitarist and Sopranos actor Stevie Van Zandt said similar comments in an interview earlier this year with News Hour Correspondent Terrence Smith where the rocker stated that if the Rolling Stones were starting out today, they wouldn’t get airplay on regular radio.

An employee from 97.7 HTZ-FM in St, Catharines, Canada who wished to remain anonymous blamed the decline mainly on the quality of mainstream rock. “I think the primary factor numbers have slid because of mediocre music. If you don’t have great music than you don’t have competitive format and listeners will start looking elsewhere for their entertainment. Be it building libraries for their iPods or listening to old CDs.”

The emergence of satellite radio, though still in its infancy, has the potential to take a significant chunk of listeners away from standard radio over the next few years. XM Satellite Radio declares themselves America’s most popular satellite radio service with over 150 digital channels featuring 100% commercial-free music, over 30 channels of news, sports, talk and entertainment, over 20 dedicated channels of traffic & weather, and a deep playlist with access to over 2 million titles. Sirius Satellite Radio is also making inroads landing popular shock jock Howard Stern who debuts this upcoming January in all his uncensored glory. Sirius declined to comment on rock radio’s situation saying, “Unfortunately, we are not able to accommodate your request to speak to someone at SIRIUS regarding the decline of rock on terrestrial radio.” 

And it wasn’t just Sirius who declined comment from my requests for interviews but also programmers, on air personalities and managers from standard radio stations. Ryan Zimmerman, Program Director for Edmonton’s modern rock station 100.3 The Bear was one of many who responded by saying “not interested.” So obviously many of these stations are putting on a brave face saying everything is fine but behind the scenes there could be a genuine fear that the future may be bleak for all types of stations and not just rock radio stations 

“I think if anything, time spent listening to radio (all formats) may be down slightly, but not strictly rock radio, “ said an unidentified radio employee from central Ontario’s The Wolf 101.5. 

Radio’s demise has been forecasted before when videos exploded onto the scene in the 1980’s just as the film industry was predicted to pack it in when television emerged in the middle of the twentieth century. But radio remains because of its continual evolution to stay relevant and to connect with a wide variety of listeners.  

“Radio in general has always had its share of challenges: TV, DVDs, home theatre, video games, the Internet, peer to peer downloads, iPods, etc. But listening overall hasn’t declined much,” says the anonymous employee from 97.7 HTZ-FM.  “Rock radio has suffered in recent years because nothing revolutionary is taking place.”

 “We need a revolution....punk rocked the disco age into the grave and grunge saved rock from its pretence and its excesses,” he says.  We need some band to come along and change everything. Unfortunately, I don't see it coming any time soon.”

Trent McMartin
 
 


 
 


advertisement
advertisement

.
News Reports
.
Day in Rock:
AC/DC With Axl Rose Concert Leads To Fine- Former Boston Drummer Sib Hashian Dies- Scorpions and Megadeth Tour - Slash Was Angry When Poison Didn't Hire Him- more

Page Too
Justin Bieber Calls Out Fans For Acting Like 'Animals'- L.A. Sheriff's Department Apologize To Wyclef Jean- Ed Sheeran To Receive Songwriters Hall Of Fame Award- more

Former Boston Drummer Sib Hashian Dies On Legends Of Rock Cruise- Rolling Stones Film Expanded For DVD and Blu-Ray- David Bowie ZiggyZag Statue Fan Initiative Fails- more

 Subscribe To Day in Rock

advertisement
.
 
Reviews
.

On The Record: The Dollyrots - Whiplash Splash

TBT: Down III Over the Under

Les Bohem - Moved to Duarte

In Tribute: Chuck Berry Live In Chicago

Sad Vacation: The Last Days of Sid and Nancy

Emmet Cahill - Emmet Cahill's Ireland

American Dreamer - Restless Nights

Rock Reads: Out of the Basement: From Cheap Trick to DIY Punk in Rockford, Illinois, 1973-2005

Dan Webb - Oedipus The King

Root 66 Week: Corey Ledet and His Zydeco Band - Standing on Faith

Derek Davis - Revolutionary Soul

Root 66 Week: Darin and Brooke Aldridge - Faster and Farther

Road Trip: The True/False Film Fest 2017

Root 66 Week: Chip Taylor - A Song I Can Live With

Zucchero - Black Cat

Mike Llerena - Absence & The Heart

Root 66: Charlie and the Regrets - Rivers in the Streets

Tony K's Best Films Of 2016 List

Chickn - Chickn

Avenged Sevenfold TBT

Miss Ohio - White Hot: The Best of Miss Ohio

Joe Lynn Turner - The Sessions


. .
.
Today's Rock News
. AC/DC With Axl Rose Concert Leads To Fine (top story)

Former Boston Drummer Sib Hashian Dies On Legends Of Rock Cruise (top story)

Scorpions Confirm American Tour With Megadeth (top story)

Slash Was Angry When Poison Didn't Hire Him (top story)

Previously Unreleased Pink Floyd Recording Coming For RSD (top story)

Clutch Announce Their Own Music Festival and Tour With Primus (top story)

Paul McCartney Shares Tribute To Chuck Berry (top story)

David Bowie, Prince, Jimmy Page Lead Record Store Day Releases (top story)

Joe Walsh Announces Special 3-Day Event At Graceland (top story)

Taking Back Sunday, Every Time I Die Summer Tour Announced (top story)

Nine Inch Nails Lead The FYF Fest Lineup (top story)

Cheap Trick Announce UK Mini Tour (top story)

Pearl Jam's Mike McCready Announces Book Release (top story)

Dopesick Recruit Ill Nino Frontman For 'Release Me' Video (top story)

Toto Announce Summer Tour With Pat Benatar and Neil Giraldo (top story)

Raven Announce U.S. and European Tour Dates (top story)

Radiohead Reveal Support Act For U.S. Tour (top story)

Sublime Releasing Special Beer for '40oz. To Freedom' 25th Anniversary (top story)

Rolling Stones Film Expanded For DVD and Blu-Ray (top story)

David Bowie ZiggyZag Statue Fan Initiative Fails (top story)

The Def Leppard EP Getting Special Reissue (top story)

Allman Brothers Band Announce The Fox Box Set (top story)

The Doors' Robby Krieger Announces U.S. Solo Tour (top story)

2017 Warped Tour Lineup Announced (top story)

Kansas Add New North American Leg To Leftoverture Tour (top story)

Bob Dylan Explains Why He's Releasing 'Triplicate' (top story)

Prince Retains Most Extensive Record Ever Sold Honor (top story)

'Grateful Dead Movie' Returning to Theaters For One Night (top story)

Rocklahoma Festival Announces Daily Lineups (top story)

Metal Church Recruit Meshiaak To Support Euro Tour (top story)

Cro-Mags' John Joseph Announce Free Book Release Event (top story)

Blondie TV Concert Special Coming Next Month (top story)

Muse, Blink 1982. Arcade Fire Lead Lollapalooza Lineup (top story)

Jason Newsted Praises Metallica's New Album and His Replacement (top story)

Blessthefall Refuse 'Handouts' After Being Robbed On Tour (top story)

The Beatles' Hometown Announce 'Sgt. Pepper's' 50th Anniversary Celebration (top story)

New Chuck Berry Song 'Big Boys' Streaming (top story)

Lacuna Coil Release 'Blood, Tears, Dust' Video (top story)

Fates Warning Announce U.S. Summer Tour Dates (top story)

Adrenaline Mob Announce New Album 'We The People' (top story)

Fleetwood Mac, Bowie, The Doors, Ramones Vinyl For RSD (top story)

Ayreon Reveal Fan Made Video Finalist Clips (top story)

Junkyard Announce First New Album in 26 Years (top story)

Sabaton Release Teaser For American Tour With Leaves' Eyes (top story)

Richie Kotzen Release 'End Of Earth' Video (top story)


Subscribe to Day in Rock Report by Email

.
.
Today's Page Too News
. Metal Band Cradle of Filth Slam Rapper Kanye West (top story)

Rick Ross Already Planning Next Album And Reveals Title (top story)

Justin Bieber Calls Out Fans For Acting Like 'Animals' (top story)

L.A. Sheriff's Department Apologize To Wyclef Jean (top story)

Ed Sheeran To Receive Award From Songwriters Hall Of Fame (top story)

More Big Names Added As ACM Awards Performers (top story)

Bebe Rexha Hints At Possible Collaborating With Louis Tomlinson (top story)

Harry Styles May Release New Music Next Month (top story)

Judge Rejects Kesha Request In Battle Against Dr. Luke (top story)

Future And Mike WiLL Made-It Stream New Track 'Razzle Dazzle' (top story)

Paris Jackson Recalls Her Starstruck Meeting With Alice Cooper (top story)

Little Big Town Go Behind the Song 'Better Man' Ahead Of ACMs (top story)

Katy Perry's 'Chained to the Rhythm' Remixed By Lil Yachty (top story)

Aerosmith, Chainsmokers, Keith Urban Lead NCAA March Madness Music Festival (top story)

Faith Hill And Tim McGraw Streaming New Song 'Speak To A Girl' (top story)

Suge Knight Reportedly Hospitalized In Los Angeles (top story)

Zayn Malik Releases 'Still Got Time' Featuring PartyNextDoor (top story)

David Guetta Streams New Song Featuring Nicki Minaj and Lil Wayne (top story)

Rick Ross May Have Identified DJ Khaled's 'They' (top story)

Kendrick Lamar Ignites Speculation With Online Move (top story)

Gorillaz Reveal Short Film To Announce New Album 'Humanz' (top story)

Dave Chappelle Impersonates Drake In Comedy Special Preview (top story)

Migos Brawl Release 'What The Price' Music Video (top story)

Iggy Azalea Streams New Single 'Mo Bounce' (top story)

Jason Isbell and the 400 Unit Stream 'Hope the High Road' (top story)

Adele Dedicates Song To London Terror Attack Victims (top story)

Fifth Harmony's Lauren Jauregui In Bare With Me Photo Series (top story)



More News

.
 
anti Worthy Links
.
Rock On the Rise Radio The Screen DoorA Journal of Musical ThingsLloyd Zeffler blogDemolish MagNightwatcher's House of RockCJ ChilversDeja VoodooThe 1st FiveHard Rock Memorabilia thecopycat.bizDay in Rock @twitter

.
  .
.
 

Tell a Friend about this page - Contact Us - Privacy - antiMusic Email - Why we are antiMusic

Copyright© 1998 - 2016 Iconoclast Entertainment Group All rights reserved. antiMusic works on a free link policy for reprinting of our original articles, click here for details. Please click here for legal restrictions and terms of use applicable to this site. Use of this site signifies your agreement to the terms of use.