"What's really important … for people to understand is the cruelty behind the fur industry," he said. "Electrocuting animals, skinning them while they're alive—these are … acts of inhumanity." Bennington continued, "Because it's out of sight, it's usually out of mind for most people, and we need to show our respect … for all creatures of this world."

A "big believer" in animal rights, Bennington is also concerned about dog and cat overpopulation. He encourages potential dog and cat guardians to adopt from an animal shelter instead of buying from a breeder or pet store, and he says that "[m]aking sure that you get your pets spayed and neutered is extremely important." His wife, who worked in an animal shelter, saw the tragedy of animal overpopulation firsthand. Large numbers of animals—about 4 million dogs and cats—are euthanized every year because there aren't enough suitable homes for all of them.

Bennington, a co-owner of Club Tattoo (a chain of tattoo shops that opened its newest location in Las Vegas earlier this year), joins a growing list of celebrities—including Cobra Starship's Gabe Saporta, Twilight star Christian Serratos, and Gym Class Heroes' Travis McCoy—who have starred in peta2's anti-fur campaigns.

For more information and to view the ad, please visit peta2.com

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