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The New Loud Release New Video, Plan Spring Album Release

02/02/2010
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The New Loud's music video for the single "Don't Dance" is a juxtaposition of unscripted, energetic club dancing intercut with costumed, regimented dance-studio dancing. Director Jack Packard shot on locations throughout Milwaukee, WI including the Humphrey Scottish Rite Masonic Center and University of Milwaukee.

Packard also shot footage of The Walworth County Cloggers, a young women's dance troupe from rural WI and live band footage was shot at Milwaukee's premiere club for underground touring acts, The Cactus Club, where New Loud leader Shane Olivo once worked doing house sound for touring bands such as The White Stripes, The Faint, Bright Eyes, Zen Guerilla, Moe Tucker of The Velvet Underground and more. Watch it here

"Don't Dance" director Jack Packard works as a writer/producer/content supervisor for the Will Ferrell / Adam McKay website "Funny or Die." He gained notoriety with his series of "High-Five!" videos posted to the site. The New Loud is a new wave/electro/punk band from the working-class midwest US city Milwaukee, WI.

"Don't Dance" is from the band's upcoming EP, Can't Stop Not Knowing which was produced and recorded by band member Shane Olivo and mixed by Mark Trombino (Jimmy Eat World, Rilo Kiley, Drive Like Jehu). The band continues their collaboration with Trombino on a follow up LP to be released in the Spring of 2010.

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