Lady Gaga Releasing Fragrance
This will be Gaga's first fragrance, released through the Artist's own Haus Laboratories in association with Coty.
"Enjoy the first ever fragrance from Haus Laboratories. Fame, a beautiful prospect with a dark heart. X GAGA," said Lady Gaga.
Lady Gaga Fame is the first ever black Eau de Parfum that sprays clear and becomes invisible once airborne. The black-to-clear fragrance is a innovation of patent pending fluid technology, exclusively launched with Lady Gaga Fame.
Gaga collaborated with fashion industry legends in the creation of Lady Gaga Fame: the bottle was designed in collaboration with Nick Knight, and the ad campaign was directed and photographed by Steven Klein.