Mychildren Mybride Give Fans Interactive Nightmare
The immersive experience finds fans waking up in a mysterious room and needing to escape. Following perilous paths, the decisions fans make will either move them along to the next step of the adventure or lead to their death.
Upon dying, fans will be treated to a segment of "Dreamcatchers", meaning that the only way to unlock each segment of the song is to explore the myriad choices that the adventure presents. Upon successful completion, fans will be prompted to restart the adventure in order to unlock new music.
"With the release of 'Dreamcatchers' we really wanted to try something new and different, something that would make our fans conspire together and act as a community," frontman Matthew Hasting excitedly explains. "So please, throughout Facebook, YouTube and Twitter work together to figure out the challenge that lies ahead. Choose your fate wisely and listen closely to everything you see. You will soon hear the final song before our album is released."