Lana Del Rey TV Ad Goes Online

(popmusiclife) In July, Lana Del Rey was announced as the global face and voice of H&M this fall and her new video will be used for TV ads.

The clothing company revealed the singer will star in a print campaign as well as a full-length video of Lana singing a cover of "Blue Velvet," shot by director Johan Renck.

The new Del Rey video will be available on September 19, with edited versions used for a TV advertising campaign. Throughout, Lana will be wearing the H&M's Fall fashion line. Watch it here.

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