Best Albums of 2013 Based on Pre-Release Stunts

12/13/2013
.
(Radio.com) 2013 will forever be known as the year of the spectacular album rollout. No longer could an artist just simply have their publicist whip up a press release to announce his or her upcoming project. No, the pop stars, indie rockers, rappers and electronic duos of the world had to come up with clever stunts so that three, four, and in some cases even, six months down the line, people would actually want to pay for their record.

Promotional stunts are nothing new Madonna did it in 1992, releasing her headline grabbing coffee table book Sex as the companion to her album Erotica and in 1995 Sony Music spent millions to erect statues of Michael Jackson throughout Europe in hopes to boost sales of HIStory: Past, Present and Future, Book 1 but this year, 11 different artists had to reach deeper into their bag of tricks to come up with something original.

While Miley Cyrus took control of the Twitterverse, Vampire Weekend took advantage of happy accidents. Katy Perry burned her blue wig, Boards of Canada staged a scavenger hunt, Justin Timberlake counted everything down, Eminem left no one out and Jay Z started a new precedent for how album sales are tallied thanks to an innovative business move.

Lady Gaga and Kanye West entered the world of high art, while Arcade Fire made statements in chalk. And Daft Punk got fans so excited about "Get Lucky" that they created a 10-hour remix that we can only hope got someone lucky.

All of these acts excluding the heady electronica of Boards of Canada saw chart success, debuting at No. 1 with sales that ranged from 134,000 to 968,000 copies sold. These numbers prove that these tactics managed to do something the record companies haven't been able to do in a long time: get people excited about buying records again.

But in our opinion, first week sales are only half the battle. You have to hold people's attention in the days after your album actually comes out. Once the spectacle charade is all said and done.

Who really did it best? You'll have to read our list to find out here.

Radio.com is an official news provider for antiMusic.com.
Copyright Radio.com/CBS Local - Excerpted here with permission.

advertisement

Miley Cyrus CDs, DVDs and MP3s

Miley Cyrus T-shirts and Posters

Share this article
Share on Facebook Share on Twitter Share on Google+ Pin it Share on Reddit email this article


...end


advertisement



Follow Us:

Contact Us - Privacy - Why we are antiMusic

Copyright© 1998 - 2017 Iconoclast Entertainment Group All rights reserved.

Please click here for legal restrictions and terms of use applicable to this site. Use of this site signifies your agreement to the terms of use.