Disney Go EDM With New Mashup Video
Last week, the entertainment giant released an EDM-style, songified ad for its Walt Disney World Resort in Florida.
Produced 1,200 miles to the north in Amherst, MA by acclaimed DJ/Producer Steve Porter, the video titled "It's Magical" is an assembly of more than 100 video clips shot of patrons in and around the park. The mashup is reminiscent of the Gregory Brothers' famous songified news clips.
In contrast to Disney's expensive prime-time television ads, videos like this may give the company a path toward reaching younger fans at a fraction of the cost. But to succeed, they must go viral. Will Porter's remix get enough people to hit the "share" button? Watch it here.
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