.

Drake and Toronto Raptors Launch 'Welcome Toronto' Charity Project

01-22-2018
.
Drake

(Radio.com) Drake and the Toronto Raptors are getting together to give back. The rapper and his hometown NBA team have announced a $3 million Canadian donation to be shared across a pair of basketball-focused initiatives (via Billboard).

One million is slated to upgrade a dozen local community basketball courts, while the other two million will be given to stalwart nonprofit federation Basketball Canada, whose mission statement is to "aspire to excellence in leading the growth and development of the game at home, and in pursuing medal performances on the international stage."

The initiative was announced last night (Jan. 17) at the Raptors' Air Canada Centre with a press conference held by Drake and Raptors President Masai Ujiri.

The pair also revealed 'Welcome Toronto" project, which is described by the team as "an immersive brand experience focused on art, community and ball." It will include six OVO-themed Raptors' games for each of the next three NBA seasons. There will also be new OVO-edition uniforms and an OVO-designed black and gold home court.

"It's nice to have the uniforms and the fancy court and the merchandise and stuff like that, but what was most important to me was just the call to action," Drake said at the press conference. "In this day and age, it's really easy to go on social media and talk about things that we'd like to see change or things that we think are wrong, then there's an opportunity, when you're presented with one, to be able to do something about it." Read more here.

Radio.com is an official news provider for antiMusic.com.
Copyright Radio.com/CBS Local - Excerpted here with permission.

Drake Music, DVDs, Books and more

Drake T-shirts and Posters

More Drake News

Share this article
Share on Facebook Share on Twitter Share on Google+ Pin it Share on Reddit email this article


Related Stories


Drake Guests In Trouble's 'Bring it Back' Video

Drake Raps On N.E.R.D.'s 'Lemon' Featuring Rihanna Remix

Migos Release 'Walk It Talk It' Video Featuring Drake, Lil Yachty

Drake May Be Collaborating With Lauryn Hill

Drake Breaks Records With His Live Stream Gaming Debut

Future Teases New Collaboration With Drake

Jaden Smith No Longer Drake and Kanye West's Little Hommie

Drake's Journal From His 'Degrassi' Days Up For Sale

Jimmy Kimmel Gives Drake's 'God's Plan' Low Budget Makeover

Drake's Generous Money Giveaway All Part Of 'God's Plan'


More Stories for Drake

Drake Music



advertisement



Day In Rock Reports


Follow Us:

Contact Us - Privacy - antiMusic Email - Why we are antiMusic

Copyright© 1998 - 2018 Iconoclast Entertainment Group All rights reserved.

Please click here for legal restrictions and terms of use applicable to this site. Use of this site signifies your agreement to the terms of use.