Kenny and Laura Cash of the husband and wife alt-pop duo Che-Val tell us the story behind their latest single "Love Still Waiting" and the new video for the track. Here is the story:
Kenny: Our track "Love Still Waiting," really originated a couple of years ago at a party at my studio, The Factory underground. While the party was going on a couple of friends of mine were hanging out. It was a family party and there were a couple of grandmas in the crowd. My friend J-Black, a relatively big black teenager at the time, decided to ask one of the small elderly ladies to dance. And they did all night. Everybody was just having fun so it inspired me to right a short fun track, originally with male falsetto vocals and 80's inspired synths.
Fast forward a couple of years later and my wife and I are in a writing session and I was most likely complaining about everybody talking about the same old stuff in their music. I probably said somethin like, "everybody talks about love or heartbreak, I want to hear something different about love like when you're waiting for me to get home from the studio," I'll let the wife take it from here.
Laura: Yep, Kenny was going on his musician rant about creativity and story line, when he mentioned about how I should write about me waiting for him to get home from the studio, since he knows that's a huge pet peeve of mine. My eyes immediately lit up when he said this! I am always complaining (Yes Kenny, I'll give you that, I said "always complaining") about how he is always running late at the studio, even though I work a half-hour cushion into my brain when he tells me what time he's coming home. I also always joke that I use this time to my advantage… like he'll catch me sneaking in an extra real housewives, an extra bag of Doritos, or a glass of wine. So I channeled all of that frustration (and humor) into our song "Love Still Waiting." I used Kenny's original 80s inspired dance track, and completely revamped both the lyrics and melody.
When doing our video, we knew we had to work in Kenny ignoring my calls. It's funny because it's true! I tell him that when I call or text him, I always envision him checking the phone to see who it is, and then when he sees its me, putting it back down (Yes Kenny, I'm on to you!! Haha). When I check my text messages, it's honestly like I have an imaginary friend and I'm talking to myself! It's the things you gotta deal with… and at the end of the day, the things you gotta laugh at… when you're married to a musician.
Hearing is believing. Now that you know the story behind the song, listen for yourself as you watch the video here and learn more about the group right here!